What does it take to lead a business that creates real impact while growing sustainably?
In this episode of Today's Business Leaders, Monika Alvarez sits down with Michael Jacobson, CEO of French Florist.
Trusted by top brands like Dior, BMW, NFL, and more, Michael shares how he transformed a family business into a thriving company driven by passion, purpose, and customer connection.
Tune in to learn how he hires smart, leverages failure as a growth tool, and differentiates his brand through authenticity, emotion, and trust.
📌 Learn More About French Florist: https://www.frenchflorist.com/
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00:00 Introduction
01:33 Michael’s Entrepreneurial Journey: Discovering his purpose and passion
06:54 Acquiring French Florist: Lessons from experts and early learning
11:40 Leading the Team: Hiring people smarter than you to drive growth
15:14 Learning From Failure: Using mistakes to grow and innovate
16:45 Staying Connected to Vision: Defining company culture and long-term goals
21:35 Brand Differentiation: Passion, authenticity, and customer trust as growth drivers
26:06 Michael’s Advice for CEOs: Creating real value, recognizing team contributions, and taking calculated risks
28:53 Where to Find Michael & French Florist
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