Training Women

[Brand, Leadership]

In this episode of the Training Women podcast, Nardia shares valuable insights on how personal trainers can build a recognisable and memorable brand. From recognising the value of their profession to seeing themselves as experts and leaders in the fitness industry, Nardia emphasises the need for concerted efforts over time to stand out from the competition.

As she says in the show, "What are you willing to do t...

[Business, Leadership]

👉 Women's Health + Program Design Mentorship program, get on the waitlist here.

In my early days of certifying Personal Trainers at various registered training organisations, I would always ask the students the following question:

"Should Personal Trainers hire their own Personal Trainer?"

This simple question always led to vigorous debate much to my amusement, so in this TW episode, Olivia and I unpack this...

[Business]

My husband and I have worked from home for almost 7 years, and while I am accustomed to managing our spaces well, I've been yearning for another space.

A gym space to be precise. Over Project Undo I realised that I need to be around other humans; to have conversations with someone other than my husband and my coffee guy.

As much a...

The long-term consequences of Covid restrictions and all-around fkery are taking a toll on everyone, particularly Fitness Business owners and coaches.

I've witnessed, and heard, the stories from coaches who are feeling let down, unmotivated, tired and unsure because of ongoing client illnesses and financial changes. Leading to an uptick in client cancellations, no-shows, a decrease in membership growth and an...

Both Olivia and I have noticed a problem that's been popping up in the fitness industry, more so of late. And that is the issue of injecting women into workouts or training programs that include high-intensity interval training, or high-intensity resistance training, without a foundation of aerobic fitness.

We see it all the time. While the responsibility falls on the trainer, part of this can also be blamed ...

There's an unfathomable amount of free and readily available information on the interweb. If you want to learn about random obscure things, you can. If you want to become an expert in a field you can by watching YouTube videos; you can.

So then, why would someone pay you for something when it's free on the webs?

This commonly asked question came up in a recent workshop training that I delivered; 10k Idea - Ho...

Have you ever thought about throwing your business in and starting again from scratch? Or perhaps you're feeling 'off' about your business and you don't know why.

Whatever it is for you, these feelings are an indicator or soul nudges that something isn't in alignment for you.

And that's a good thing. Too often businesses get stuck in the 'I have to stay the same' w...

Have you ever felt down about the size of your social media following?  Perhaps you put in a ton of work, but the followship doesn't grow, and as a result, you find yourself wondering whether it's all worth it?
If so, today's Fitness Legitness quickie is for you.  

In this conversation, I ask you to flip your perspective.

This isn't about strategy or tactical tips to grow your following, rather it addresses the mindset and energy...

A new year is typically a time for new ideas, enthusiasm and motivation.  However, my observations of late have led me to believe that many (many) women in fitness have started the year feeling the opposite.

That is, they are tired, overwhelmed, unsure of what direction to take their business, and are on the verge of quitting.

I don't blame them, and if this is also feeling familiar to you, then know you aren't alone.

The past 2...

Goals are great, and I still set them each year but once I've set them I only tend to revisit them during my scheduled review times.

This is a big shift for this notorious goal-driven woman.

In the past, I would set lofty goals then go out and chase them down.  Often at the expense of other things.  I just wanted to achieve the goal. 

Unfortunately once I achieved the goal, it felt empty.  

I was quick to dismiss it and move on ...

You've done the hard work to create a lead magnet and attract a subscriber to your email list.  Now what?

Getting the subscriber is the first part, the second part is building a relationship with them so that eventually, they buy from you.

All subscribers are potential customers which is why the emails that you send after the sign up are important.  If you miss this step then you are leaving money on the table.

In this episode, I s...

In a recent coaching call inside my membership area, one of the trainers was sharing her disappointment about a 'failed' launch she'd just completed.

She was upset with her results but more so she was struggling to understand why it had happened. 

When I asked her to break the whole thing down, from how she advertised her new class (the new product), to the number of enquiries to trials she gave, right down to the experience of the...

Being nice, kind and empathetic are great traits to have, especially in the field of health and personal training. 

However, is there a point at which your 'niceness' is making you a walkover?

"I'm just too nice" is a statement I am hearing a lot in my coaching consultations with fitness professionals. 

Which is usually followed up with "I don't enforce my cancellation or terms and policies, and I'm getting tired from all the text...

There was a time in my life when I thought it was normal and OK to not have a regular period.  In fact when I realised that a regular cycle comes every 30 odd days I was shell shocked. 

I didn't get a regular cycle until I was around 32 ish, and that was a combination of having Polycystic Ovaries and engaging in training and situations that led to low energy availability.

It took a few years of constant focus to heal both my HPO ...

What's the *best* way to build an email list these days?  Do you use the same techniques as 5 years ago or have things changed?

These common questions will be answered in today's Fitness Legitness quickie.

In episode 027 I talked about why it's important for you to build an email list, but I didn't go into the 'how to'.  

If you're still sitting on the fence about email lists, or you're not sure whether you should focus on it or ...