MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss YPulse's Post-Social Playbook report, based on a survey of 1,500 13 to 39-year-olds in the US and Canada. The data makes clear that algorithm-driven feeds have made follower counts functionally irrelevant for brands, and that reaching young consumers now requires a different model entirely: entertainment focus, nano creators, and community building off the feed. The conversation covers platform-by-platform breakdowns, the Dr. Pepper jingle case, and where to start when budgets are limited.
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