It's not easy being an architect. Make a living running an architecture practice can be tough. Just getting through design school is grueling, and then there's years of internship and employment detailing utility closets - while sitting in a thoughtfully beautiful but completely open office - where everyone can hear and see everything you're saying and doing. Once out on your own, clients who want imaginative design solutions are hard to find, especially in smaller cities. The money is not great. Design isn't enough to sell your work. Standing out in the field of architecture is also who you know, how well you sell, and how well build your brand. We talk today with architecture communications and marketing experts Liz Kubany, Iva Kravitz, Sara Kolata, and Mark LePage.
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