How to improve sales performance through stories with Bruce Scheer and Kelly Breslin Wright - ValuePros Show

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.
- Strategic priority of company storytelling with executive and board alignment.
- Importance of conveying the "why" behind a company to emotionally engage customers.
- Consistency and alignment in storytelling across the organization.
- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

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00:00 Left consulting for sales in tech startups.
07:55 Unified strategy requires clear mission, vision alignment.
10:40 Culture emotionally connects, driving increased sales engagement.
19:21 Storytelling fosters connection, trust, and empathy.
23:55 Tableau started to integrate data with visuals.
30:30 Illustrating company's mission, vision, and unique narrative.
34:06 Focus on individual motivation for customer engagement.
38:15 Personal stories build trust in sales interactions.
47:02 Whole company Tableau training enhanced storytelling impact.
49:35 Customers seek thought leadership, trust, emotional connection.
55:49 Tableau: Empowers all users, frees specialized resources.
01:03:25 Use storytelling to improve communication and engagement.
01:06:20 Kelly's storytelling insights enhance sales and connections.