Scout Driscoll is the Founder and CEO of VINT, a company that provides award-winning design and strategic branding for businesses in the wine industry. Through the art of visual storytelling, VINT's all-women team empowers brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT's parent company. DesignScout has been building authentic and honest brands with nearly 20 years of branding experience.
There's more to her story: Scout has been a panelist for the Beverage Tasting Institute's International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. Her studio has received recognition from the Harper's Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program.
In this episode…
What does it take to create an extraordinary label? What are the common mistakes companies should avoid in the branding and design process?
When it comes to brand strategy and label design, you don't want to cut corners. First, you'll need a clear vision of your brand. And since your brand's unique design is what attracts consumers and translates your story, Scout Driscoll suggests investing in these areas and hiring a professional whenever you can. This is where the brand key process comes into play: in eight simple steps, you'll be able to think critically about your brand, display its one-of-a-kind traits, and define its values. Want to learn more?
In this episode of VINTed, host Scout Driscoll is interviewed by Rise25 Co-founder, Dr. Jeremy Weisz. Together, they discuss the common wine label mistakes that brands make, the DIY process that can help you achieve brand clarity, and the importance of investing in your label. Plus, Scout shares examples of some stand-out wine label designs! Stay tuned.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com