Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, grocery stores and JetBlue.
In this episode…
When it comes to sustainability efforts, the wine brands and consumers are the ones that will drive change. But how can your brand lower its carbon footprint to help save the industry?
Because the wine industry is disproportionately affected by climate change, Marian Leitner-Waldman says that brands need to act fast to save themselves — and our planet. That's why she's on a mission to uphold sustainability through clean wine in a can. Avoiding artificial food coloring, animal byproducts, added sugars, and difficult-to-recycle glass bottles, Marian is promoting clean, renewable ingredients and packaging that consumers can trust. How else is Marian disrupting the industry for the better?
In this episode of VINTed, Scout Driscoll talks with Marian Leitner-Waldman, Co-founder of Archer Roose, about environmental sustainability, transparency, and a mission-driven brand story. Marian discusses Archer Roose's work with low-intervention vineyards, celebrity partnerships, and clean ingredients. She also shares how their design is telling a story about powerful women in wine!
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