Episode #104 – Michael Wendroff: Marketing Mastermind Turned Thriller Author
In this week's episode, I sit down with Michael Wendroff — a global marketing consultant with an MBA from New York University (and an induction into their Hall of Fame) who pivoted into writing to publish his debut thriller. We talk about what it takes to go from business-strategy to bestselling pages, the craft of storytelling, and the unexpected crossover between marketing and fiction.
What we dive into
· Michael's background in marketing and how his business acumen shaped his approach to writing and publishing.
· The journey of writing his debut novel, What Goes Around, including the role his parents played and how early exposure to publishers influenced him.
· Key lessons in thriller writing: plotting with precision, building tension, and structuring a story that keeps readers turning pages.
· The importance of feedback, editing, and revision.
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