What if the most powerful thing you could share…is the part of your story you've been holding back? In today's episode, I'm sitting down with PR expert and co-founder of XL PR, Erynn Kerrigan, to talk about the power of authentic visibility—and why your story is one of your greatest assets when it comes to building your brand.
In a world where so many people are focused on strategy, content, and growth tactics, it's easy to overlook what actually creates connection and opportunity. But as Erynn shares, the brands and leaders who stand out aren't the ones trying to say the "right" thing—they're the ones who are willing to be real.
From earning national media placements to helping mission-driven companies amplify their message, Erynn brings a unique perspective on how storytelling, authenticity, and visibility all work together to create meaningful impact and growth. This conversation will challenge you to rethink how you show up—and remind you that your story isn't something to perfect…it's something to own.
Links:
Connect With Me:
-
Instagram: @macs_explore
-
Threads: @macs_exploreaee
Guest Links:
Erynn Kerrigan: @your.pr.bff
Website: https://www.xl-pr.com/
Popular Podcasts
Betrayal Weekly
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com