Josh Troy: Mastering Sales Systems & Scaling High-Ticket Offers - #178

In this special return episode, Alex Quin welcomes back Josh Troy, Founder and CEO of WFS Group – "Wires From Strangers." Since his first appearance on Hustle Inspires Hustle back in 2021, Josh has continued to make major moves in the sales space. Now a leading figure in high-ticket offer scaling, Josh breaks down how to build performance-based sales teams, the true difference between validation and scale, and the frameworks behind a strong sales call structure. Whether you're just breaking into high-ticket or ready to optimize your sales systems, this is one to take notes on.

Episode Outline

[00:00:00] Welcome back: Josh Troy returns to the podcast

[00:02:30] Growth and milestones since the 2021 episode

[00:06:15] WFS Group’s edge in outsourced sales

[00:09:40] Ideal client profile and red flags to avoid

[00:15:10] What makes an offer scale-ready

[00:20:00] Founder-led sales and product-market fit

[00:27:00] Choosing between one call and two call models

[00:36:45] How to create urgency without sleazy tactics

[00:42:30] Team structure, metrics, and scaling strategies

[00:48:00] Follow-ups, no-show protocol, and nurturing leads

[00:53:00] Using application questions to pre-qualify prospects

[01:02:00] Flipping the “we tried this before” objection

[01:07:30] Josh’s 10-step sales call framework

[01:12:00] What Josh wants to be known for in the industry

[00:48:40] Where to watch Taking the Fight and follow Stuart

Wisdom Nuggets

Validate Before You Scale: Your sales team can’t fix an unvalidated offer. Make sure your funnel, product-market fit, and fulfillment are locked before adding reps.

Simplicity Scales Better: Too many funnels and offers slow down scale. Josh advises sticking with 1–2 high-performing funnels for million-dollar months.

Sales Ops > Just Salespeople : Success isn't about throwing bodies on the phone. It’s about having systems, frameworks, and processes to support consistent performance.

Internal Urgency Beats Discounts : While incentives can push fence-sitters, real urgency comes from helping clients see the cost of inaction through a strong discovery.

Metrics That Matter Most : Gross and collected revenue per booked call are the truest measures of sales team efficiency—not just close rate or show rate.

Power Quotes:

“We’re a scale team, not a validation team.” - Josh Troy

“Lead flow times sales performance equals revenue.” - Josh Troy

“Urgency comes from solving pain, not just fast-action discounts.” - Josh Troy

“Someone’s life can change almost overnight with the right offer.” - Alex Quin

“Warm traffic converts very different than cold traffic.” - Alex Quin

Meet the Guest : Josh Troy

Instagram: (https://www.instagram.com/troy.joshua)

WFS Group Website : (https://thewfsgroup.com/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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