The Cold Truth: A Conversation with Joshua Church on Wellness through Cold Plunges // EP 113

On this episode of Hustle Inspires Hustle, Alex Quin interviews Joshua Church, the co-founder of Edge Theory Labs. Joshua explains that cold immersion does not need to be as extreme as people think, and that a temperature of 57°F (14°C) is enough to experience the benefits. He shares his experience of taking ice baths in high school and then in Iceland, and how it has become a popular trend among the general market. Joshua encourages listeners to take small steps and push themselves out of their comfort zone in order to reach their goals.

Wisdom Nuggets

Improving your relationship with your body: Joshua Church emphasizes the importance of taking care of your body and improving your relationship with it. This can lead to better decision-making in business and overall well-being. 

Cold water immersion for better recovery: Joshua shares how cold water immersion, such as ice baths, has helped him recover better, increase his energy, and reduce stress levels. It is a simple practice that can have significant benefits. 

Surrounding yourself with ethical businesses: Joshua encourages listeners to surround themselves with ethical businesses that genuinely help people. This can create a positive environment and contribute to personal and professional growth. 

Take advantage of free resources: Joshua highlights the importance of utilizing the free resources and materials available on the Hussle Inspires Hussle website. These resources can provide valuable insights into business management and self-development. 5. Pushing yourself out of your comfort zone: Joshua emphasizes the need to take small steps and push oneself out of their comfort zone in order to reach their goals. It is through these challenges that personal and professional growth can occur.

Episode Outline

[00:00:03] Unlock secrets of entrepreneurship, health.

[00:02:48] Forced to heal, Ironman journey begins.

[00:09:20] Six years to Ironman finish: Emotional, inspiring journey.

[00:13:59] Six words: Cold plunge helps people feel better.

[00:16:20] Moroccan-born discovers healing benefits of cold.

[00:21:09] Traveling makes you richer. Overcome manufacturing obstacles.

[00:24:26] Hardware manufacturing delays, communication, quality checks, organic growth.

[00:28:13] Cold plunging misunderstood: Not just for hardos.

[00:31:21] Cold plunge ritual for entrepreneurs.

[00:36:19] Powerful, practical, portable hot tubs.

Power Quotes

Improving your relationship with your body can lead to better decision-making in business and overall well-being. - Joshua Church - Joshua Church

Take advantage of the free resources and materials available on the Hustle Inspires Hustle website. - Alex Quin 

Building a successful hardware business requires perseverance and taking calculated risks. - Joshua Church

Resources Mentioned

Hustle Inspires Hustle

Meet Our Guest

Instagram.com/joshuadeanchurch

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