At $320 million in taxable sales, the motion picture industry's contribution to Utah's $82 billion economy may seem relatively small. But there is no question it is one of the highest-profile industries in the state. Over the past six or seven decades, Utah has been featured in some of the biggest movies ever made, prompting untold numbers of visitors to come and experience firsthand some of the most beautiful places on the planet. It is no small task marketing Utah to filmmakers, and that responsibility falls to the Utah Film Commission. I sat down with Commission Director Virginia Pearce in March of 2019 for this "3 Questions" interview."