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Flo Rida – “In the Ayer” [feat. will.i.am]
Atlantic; 2008
2.1
If you’ve ever stared into a lava lamp and thought, “What if this could somehow be a song?”—well, congrats, your dream was made flesh in In the Ayer, the auditory equivalent of bedazzled cargo shorts and Axe body spray. Flo Rida, not known for subtlety or, say, substance, teams up with the ghost of will.i.am’s interest in music to bring us a track so hollow, it could be used as a teaching tool in physics classes on resonance chambers.
“In the Ayer” (yes, ayer, because why not butcher a vowel for swag?) is essentially a three-minute motivational poster shouting “PARTY!” at you in all caps. The beat is what you might hear if someone fed a Casio keyboard nothing but Red Bull and positive affirmations. will.i.am contributes the kind of hook that makes you question whether he was even in the studio or just texted it in from a pool float somewhere in Ibiza.
Lyrically, Flo Rida invites you to "throw your hands up" roughly every five seconds, suggesting he might be confused and think he’s leading a hostage negotiation. Every verse feels like an inspirational quote with a concussion. The only thing more repetitive than the chorus is the sinking feeling that this song was engineered in a lab to sell energy drinks.
And yet, for all its sins, “In the Ayer” is weirdly indestructible—like glitter, or Guy Fieri. It’s not a song so much as a vibe you regret catching. Somewhere, right now, it’s still echoing in the background of a nightclub bathroom, and you know what? That’s exactly where it belongs.
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