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November 29, 2021 39 min

How to develop a content marketing strategy for your employer brand.

Episode 5 Guest Jessica McFadden

Host Jeff Weidner

 

The fact is a lot of brands struggle trying to decide what content to create for your employer brand. 

How do you know what content is going to appeal to a variety of candidate audiences?

We’re going to be answering those questions and more on this episode of the 10X Candidate Experience show. So stick around.

 

How to develop a content marketing strategy for your employer brand.

 

Would you like to increase the quality of your candidate pool? Tell stories.

Would you like to increase candidate conversion rates? Tell stories.

Would you like to increase offer acceptance rates? Tell stories.

Are you looking to increase your employer brand’s reach across social media channels? Tell stories.

 

Stories are the best way to communicate your company culture. communicating company culture is at the heart of what it means to be in employer branding.

 

Throughout history there has been no better way that humans can truly have an impact on each other’s lives than through telling stories. Stories have been proven to be inextricably linked to what it means to be human.

If you are looking to make a deeper connection with candidates and employees, it’s important to tell the stories.

 

Our guest is a Marketing strategist and content creator. She is passionate about communicating with people and businesses, and helping others do the same. On today’s show we will be discussing how to develop a content marketing strategy that will have a massive impact on your employer brand strategy.

 

Please welcome Jessica McFadden

- Best Employer Branding Projects for Your First 100 Days: 

https://storiesincorporated.com/best-employer-branding-projects/

Be a guest on the 10X Candidate Experience Show

https://podcasts.popmixmedia.com/podcasts

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