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April 9, 2021 82 min
Jeremy Picker joins us to discuss the ways in which we can expand beyond basic logo reproduction through creative design and the use of materials to create truly wearable, luxury branded apparel for any client. With guest host Erich filling in, we'll turn the topics toward specialty stitches, embroidery treatments, and digitizing as well as discussing things all decorators can use, like how to tap into the needs and the vibe of your audience. All that and a lot more from the merch master of AMB3R creative, coming this week! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: If you folks didn’t get a chance to hear our recent podcast with Jim Raffel and Ray Weiss on Getting the Right Color with DTG & Sublimation, you might have missed the fact that Terry and I were invited on to Jim’s excellent ‘Dyesubcast’ podcast; that episode featuring our interview is now up and ready- catch that episode at the link on the screen and check out all the awesome information in the rest of the episodes over at Dyesubcast while you are at it. https://anchor.fm/dyesubcast/episodes/DyeSubCast-Episode-12-2-Regular-Guys-eth3ibDad Joke: It’s hard to explain puns to kleptomaniacs because they always take things literally! From Logo to Luxury Erich: With that, let’s bring on someone with a little more style to shake things up and hopefully help you folks shake up how you think of decoration!Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label bands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. His client list spans from churches to restaurants to corporations, and he designs apparel for Podswag, the merch side of Sirius XM, Stitcher and Earwolf, doing work for some of the most popular podcasts today including Conan O’Brien’s, Office ladies, Lavar Burton’s, Bill Nye’s and more.Jeremy is also a cancer survivor and a co-founder of ESTAINE, a high-end accessory line to support cancer education. We chat with Jeremy about some of the steps in his creative process for designing merchandise and Jeremy shares freely from his lessons learned while fighting cancer and building a successful business.Welcome to the show, Jeremy!Erich: When we finally locked down this slot for our takeover, you came up with the awesome title ‘From Logo to Luxury’ - before we start to geek out on the details, what does it mean to you. What do we usually see in decoration and what would you want to see?Erich: I’ve seen so many amazing pieces of yours that take a creative bent, and I notice that many of them include applique and multimedia. Why do you like applique so much as a medium? Can we talk about your favorite fabric types, what do you use and why?Erich: As a digitizer, I can’t help but want to discuss interpretation; we’ve talked a little about making coordinating looks, not just replicating logos, but in the process of embroidery, there’s so much we can do to further change the character of a design, even once we’ve already chosen a medium like applique- let’s talk about the things we can do in that phase- How do you approach specialty stitches and what we can do in digitizing?
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