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February 19, 2021 85 min
Aaron and Terry have always been advocates of focused niche markets. In today's business environment, this is more important than ever. The 2 Regular Guys will discuss Niche Markets with a few examples to help you find your own. Plus a friend of the show, Cheryl Kucheck of the Sublimation Summit, is going to stop by and give us the latest on their virtual summit coming up in March. Tune in for a great sublimation chat and lots of creative niche market ideas. Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Go to www.sublimationsummitlive.com - Use the code OSG at check out then forward us your confirmation (email or DM) and we will send you Aaron's Top 10 Sublimation TipsAaron: DAX Chicagoland has moved to August 27-28. While Scott and Margie had high hopes of bringing the first show in the industry in over a year this April, the government has contracted the Tinley Park Convention Center to be used as a COVID vaccination center through the end of March. The management of the convention center expects that the government will renew the contract at least through the end of April, which would force us out. Convention center management of the facility has requested the DAX Show reschedule.Terry: The Association for Creative Industries (AFCI) has announced the winners of its Hall of Fame Award, Special Recognition Award, Industry Achievement Award, Brick and Mortar Retailer Award, Meritorious Award of Honor, and Emerging Leaders Awards recognizing excellence in industry service and philanthropy. These individuals will be recognized at Creativation+, featuring Art Materials World, taking place virtually March 15-19, 2021.The Hall of Fame Award Inductees are pioneers who have made extraordinary contributions leading to the growth and success of their organizations and the creative arts industry. This year’s inductees are:John Bergquist, Help Heal VeteransJan Carr, former COO & VP Sales Clover ProductsCindy Groom Harry, former CEO Craft Marketing Connection, former AFCI Board MemberJerry Honemann, Ben Franklin Stores, former HIA ChairmanRead more about these and all the award winners at: creativeindustries.orgDad Joke: Why do astronauts only use Mac computers?Everyone knows you can’t open Windows in space! Niche Markets, Now More than Ever Niche Markets, why should we pursue them Now More than Ever?What’s changed with Niche Marketing over the past year?Just hanging out your shingle as a generic decorator is harder today to attract customers with so much business being done virtually.Aaron: The other change, Pete Lovelace actually talked about a couple of weeks back, Our industry is becoming more about fulfillment and less about decorating.Niche concepts…Care packages from businesses to key customers (credit Jay Busselle)Thinking of you in trying timesYou do the whole package and drop shipA shirt, a mug, a mask… be creative and offer a selection of packagesCompany event packagesFor example, remote sales meetingsCompany holiday partiesAaron: Green / Renewable EnergyThe use of hemp products / garmentsSustainability as a marketing tool - Fed by ThreadsHoliday/Event dropship packagesMother’s d...
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