007 Amy Slater – Use M.A.G.I.C. to Create a Personal Brand that Pops

Crafting a compelling and powerful personal brand is critical to manifesting professional success. While a well-crafted resume is good at listing your experience and qualifications that tell employers the story of your work history, there's a limit as to how well it can communicate the story of who are and what you can bring to the workplace.  Amy Slater is a VP of Inside Sales for cybersecurity company Palo Alto Networks, with over 25 years of leadership and local sales experience and a passion for empowering people to get extraordinary results and boost revenue. She's been named one of the Top 100 Sales Operations and Sales Enablement leaders, she's also a published author and a frequent speaker at major leadership conferences around the country. Amy is fascinated by the concept of personal branding, and in this episode she shares her own magic formula - the M.A.G.I.C. system - for creating, growing and enhancing your personal brand to get more of what you want out of your career.   THE FINER DETAILS OF THIS SHOW: (3:15) - Amy relates her time at Cisco and how her interest in personal branding began. (5:10) - The mistake of viewing brand as something outside of oneself, and some of Amy's tips. (7:20) - Inheriting a brand as an incoming leader and ways you can authentically bring it into the future. (9:20) - Using your personal brand to compensate for the on-paper qualifications you may lack. (13:15) - Amy breaks down her M.A.G.I.C. system of building a personal brand. (14:40) - M(essage): what kind of story is your work history and job performance telling? (19:05) - A(uthenticity): establishing trust by living the image you want to project. (21:10) - G(row your network): expanding your name and reputation outside of your immediate bubble. (23:45) - I(mpressions): how will people feel about you the moment you step out of the room? (26:00) - C(onsistency): sticking to your brand in every area of life and leading by example. (28:50) - Are you networking passively or actively? How do you make a better impression on those you want to connect with? (34:00) - Some of the lasting effects Amy is benefiting from thanks to her personal brand. TWEETABLES: "Your brand is what people say about you when you aren't in the room." "A brand isn't what we think it is; it's what everybody else thinks it is." "If you're not pulling out the good, you may as well just kiss that goodbye." "The more and more I get on in my career, I realize it's about who you are, not so much what you've done." "If you're looking for a job, if you're looking for anything, tell somebody!" RESOURCES: THE DAILY DOSE - Text "NEVERSETTLE" to 44222 The M.A.G.I.C. Formula - https://www.thejoblab.com/e7download Guest Links: Amy Slater Website - https://www.amyvslater.com/ Amy Slater LinkedIn - https://www.linkedin.com/in/amyslater Sponsor’s Link: Mid-America Careers - https://www.midamericacareers.com Follow The Job Lab Podcast on Social Twitter - https://www.twitter.com/the_job_lab Instagram - https://www.instagram.com/thejoblabpodcast Facebook - https://www.facebook.com/thejoblabpodcast Pinterest - https://www.pinterest.com/thejoblabpodcast Follow Nick Murphy on Social: LinkedIn - https://www.linkedin.com/in/nickmurphy Twitter - https://www.twitter.com/nmurphy84