074: From Strategy to Revenue

In this Accelerating Revenue Series episode, Joe discusses his own strategies for the coming year and how he’s planning to make an impact, not only by driving revenue but by helping shape the direction of the fast-growing marketing tech and services company. 

He stresses the importance of getting a commitment from sales to see these strategies through to the payoff in SALs and improved engagement metrics, which may not happen until six or more months from now.

Joe Martin, VP of Digital and Demand Marketing at Scorpion

Listen to learn the following:

How to communicate the value of marketing strategies to build buy-in from the entire company, from the CMO to Sales.

The importance of revisiting marketing metrics and identifiers on a regular basis, to guarantee the strategies you’ve laid out still sync with the business’ goals.

How to evaluate key partnerships to ensure they are an asset, and not a distraction, for the strategies you’ve set.

 

Connect with Joe Martin on LinkedIn https://www.linkedin.com/in/joemartinmba/

Learn more about your ad choices. Visit megaphone.fm/adchoices