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December 20, 2021 34 min

By building data-driven pipeline strategies, enterprise Revenue Marketing can be the cohesive force that aligns sales and marketing operations behind a common goal – revenue. Aristomenis Capogeannis, Director of Revenue Marketing for NVIDIA, says that he tells his team to base every decision on omni-channel data – not instinct or intuition.

A data-driven approach is especially critical for a massive business like NVIDIA, whose audiences and products range from consumer to data center. Capogeannis says his role is to win buy-in for new approaches with “snackable” data points that clearly show the revenue win, then build integrated pipeline strategies that let individual teams execute on what they do best.

Aristomenis Capogeannis, Director, Revenue Marketing, NVIDIA

Listen to learn from Aristomenis Capogeannis’s episode:

  • How a commitment to omni-channel attribution is essential to modeling out personal and account-level purchase journeys.
  • Why net new leads need to be presented with a cohesive set of informational experiences that let them direct how they want the conversation to proceed.
  • Why enterprise revenue marketers need to make the transition from executional to strategic thinking.

  • Connect with Aristomenis Capogeannis on LinkedIn:

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