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September 20, 2022 34 min

Driving Demand – necessary for marketers, but easy to fall into the trap of the same rational messages, over and over again. 

But with the right confluence of data and creativity, lighting can strike, and you could be developing the most impactful demand campaign of your career! Or your creative brain could be bone dry. 

So how can you balance data and creativity to drive exponential demand? How can you balance empathy for the emotional side of decision-making with the all important messages that your rational business needs cherish and champion? 

Hear success stories from our Guest Speaker, Ben Grossman, Chief Strategy Officer of Doner Partners Network, about putting creativity to work to drive demand and help brands matter more to their audiences. Ben has been through the trenches of the marketing world and has set the strategy for some of the world’s foremost brands, including Google, Anheuser-Busch InBev, Stellantis, Lincoln Financial, Eaton, Blue Cross Blue Shield, L.L.Bean, Vistaprint and many more. 

Hosted by Nikki Candito - VP of Demand Strategy and seasoned B2B Marketer. Nikki has the real-world experience of getting down and dirty into the nitty-gritty of our jobs and finding success in them, and failure too! No story is too small not to share. 


Tricia Ruiz, Content Manager, and storyteller. Tricia has been telling stories as an actor for the past decade on a stage and brings the creativity of theatre to the hall of B2B. Every voice matters and deserves to be heard - her mission is to elevate others - those who have done the work, to tell their story. 

What you will learn: 

  • Where to prioritize data and where to prioritize creativity in demand program creation.
  • How to understand customer empathy and learn from their voice. 
  • How to shift your demand program to maximize your team’s creativity. 

  • Ben Grossman:

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