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April 8, 2021 25 min

As a B2B marketing change agent, Kerry Cunningham proves that curiosity is a valuable trait in business. He’s explored many areas of intellectual curiosity. While also pursuing a master’s degree, he worked concurrently in as many as three research laboratories in various fields of social and personality psychology. He brings that depth to SiriusDecisions, where he works with B2B clients to optimize marketing operations and demand management functions.

With Guest: Kerry Cunningham

Vice President & Principal Analyst at Forrester

Listen to learn:

✅ First steps towards integrating AI into the B2B marketing mix

✅ How AI scales B2B marketing while making it more personal

✅ How AI analyzes intent signals to transform a business digitally

Connect with Kerry on LinkedIn:

Register for the True Influence Spring Summit:

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