What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO.
In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being featured in Vogue, Praise's story is a masterclass in following the energy, trusting the process, and letting your brand evolve as you do.
They cover everything from the importance of asking better questions (hint: brand clarity starts with personal clarity), to why some clients never used their brand photos—and what Praise did to fix that. You'll learn how she built a business that not only looks beautiful but also feels aligned with her purpose.
Plus, the story behind her Ethical Weddings project that earned national recognition, how she teaches e-commerce giants like Shopify about brand identity, and what she means when she says ComePlum is actually a women's empowerment company disguised as a branding studio.
Whether you’re a creative entrepreneur, a brand strategist, or someone ready to stop running a business that drains you—this conversation will leave you inspired and equipped.
Takeaways:
- Business growth happens step-by-step (not overnight)
- Branding is about alignment, not just visuals
- Empowerment means rest, not just action
- Sometimes the best ROI is emotional, not just financial
🎧 Listen now and tag us with your biggest takeaway @accidentalceo and @comeplum. Let’s keep building brands that actually feel like us.
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