In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem.
Stew is joined by two guests:
Key points from the discussion:
The second half of the episode focuses on analyzing four ads from the podcast Ad Lucem:
The overall takeaway was that while 60-second ads provide room for storytelling, the additional time must be earned through engaging, relevant content. Shorter ads may be preferable for fiction podcasts unless the extra length enhances the listening experience.
Special thanks to Benztown Studio for providing the space to record this episode at their recording studio in Glendale, CA.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
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