Aesthetic Appeal

Aesthetic Appeal

In the world of medical aesthetics, the pursuit of beauty often collides with the complexities of business. At Aesthetic Brokers, we aim to create a sanctuary for aesthetic entrepreneurs - a safe haven where business acumen meets industry empathy. Our priority is to maximize your personal lifestyle while generating uncommon financial results; all without compromising your integrity. The medical landscape is evolving and we are committed to staying ahead of the curve. Join us on our podcast adventure where we discuss various topics to build your business within the space.

Episodes

July 15, 2025 30 mins
This interview originally aired on the Practiceland podcast presented by PatientFi.

Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your chance to grow.

An advocate for doctors through complex financial transactions, Bill Walker shares what y...
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What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hubert, whose path to aesthetics is anything but ordinary. 

After treating thousands of casualties in combat zones, Dr. Hubert never imagined she'd one day be running a wildly successful aesthetic practice in Georgia. 

Her first med spa attempt during a Navy tour in Florida flopped, but the...
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This interview originally aired on the Aesthetically Speaking podcast presented by Nextech.

When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.

Bill Walker and Tyler Terry discuss:
  • What the top aesthetic entrepreneurs are doing differently
  • How to prepare yourself now, so you’re ready to sell w...
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Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like old Hollywood luxury than a medical office. He shares how he got into the aesthetic industry and why he set out to create a space where men feel just as valued as women in the world of medical aesthetics.

Already running a marketing agency, Chris knew he wanted to help men. After meetin...
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Meet the founders of Referral Lab, a transformational SaaS platform that maximizes the value of dental referrals and improves communication and performance between teams, referring dentists, and patients.

Cameron Full, Dr. Jason Stoner, and Dr. Michael Seda highlight what sets Referral Lab apart, from smart scheduling to automated follow-ups and task management.

Drs. Seda and Stoner share how using Referral Lab has helped strengthen ...
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Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture. 

For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out to be one of her best decisions. 

Fin...
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Before you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-know details of exit strategies so you don’t do anything you’ll regret. 

Get the legal and financial essentials, the key numbers that determine your practice’s value, and hear how the industry’s evolving regulations could impact your sale.

Find out:

  • Why the type of deal you choose ca...
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Brian Colao joins Bill Walker to discuss the shifting world of medical aesthetics, unpacking the legal and investment trends shaping the industry.

Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical aesthetics compares to dentistry and why aligning interests in partnerships is as critical as choosing the right spouse.

Hear Brian and Bill’s predictions for the future of the medical aest...
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Always looking for ways to safeguard your practice and stay ahead of potential threats? Brian King joins Bill Walker of Aesthetic Brokers to unpack the latest scandals in healthcare cyberattacks and explain why cyber liability insurance is an absolute must for protecting your practice.

With healthcare data being a prime target for hackers, having the right insurance coverage can shield you from the financial fallout of a cyber incid...
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Brian Haloossim joins Bill Walker with insights from wealth management and the ways he and his team support highly successful aesthetic practice owners.

AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and entrepreneurs, adding value at every stage of the deal: before, during, and after a sale.

Outside of AllianceBernstein, Brian has a personal connection to aesthetics. His wife Melissa is a trailbl...
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On September 30, the FDA removed tirzepatide from the shortage list, creating confusion for patients and providers who rely on compounding pharmacies.

Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states, shares insights as both a pharmacist and the owner of Core Aesthetic, her med spa.
Bill and Vickie discuss:
  • What some pharma reps are doing on the ground to circumvent the provider re...
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Drew Smyth, VP of mergers and acquisitions, and Christine Moore share takeaways from the 2024 Medical Spa Show in Las Vegas, including:
  • What’s the deal with the private equity buzz?
  • Why tracking KPIs could transform your practice’s value
  • How a stable, positive team culture can catch a buyer’s eye
  • The surprising risks & benefits of adding new services to your lineup
  • Why financial health makes or breaks a deal
  • The key to timing you...
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March 21, 2024 33 mins
Bill’s insider tips on avoiding common pitfalls and negotiating the best terms throughout the private equity practice acquisition process, which can take up to a year from beginning to end. 
Hear about the key milestones within the deal process, including:
  • Initial consultations and signing agreements
  • Getting into the numbers with data analysis and collection
  • Marketing your practice to potential buyers
  • Navigating due diligence and cl...
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March 19, 2024 28 mins
As the founder & CEO of Aesthetic Brokers, Bill Walker helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.

Co-host Christine Moore takes us through Bill’s experience in the healthcare world and his obsession with supporting aesthetic practice owners. 

Find out:
  • What brokers actually do in...
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