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March 12, 2025 34 mins
Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture. 

For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out to be one of her best decisions. 

Find out: 

  • What led Julie to sell her med spa in the first place 
  • How to start preparing now if selling is in your future 
  • Why slowing down and defining your culture is crucial 
  • Why it’s going to feel like you have 2 full-time jobs while going through diligence 
  • Why working with a broker who truly understands this space makes all the difference 
  • The key factors she considered when vetting potential buyers 
  • What makes a med spa attractive to investors 
  • Why you shouldn’t take your eye off your team in the process 
  • Why you should make sure your practice management system is up to par before thinking about selling 

About Julie Davis, Founder & Owner of Pura Vida Body & Mind Spa, Inc.

Julie Davis is the founder & owner of Pura Vida Body & Mind Spa in Fleming Island, Florida. With over 20 years in healthcare, she is a serial entrepreneur and has founded a professional skincare line and Physicians First Practice Solutions, Inc. healthcare consulting firm. She also founded two non-profits, including Reconstructing Dreams, Inc., which provides free cosmetic services to victims of violent crimes. 

Learn more about Julie Davis

Learn more about Pura Vida Body & Mind Spa

Connect with Julie on LinkedIn

About Aesthetic Appeal

Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.

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Follow Aesthetic Brokers on Instagram @aestheticbrokers
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