What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.
Key takeaways from this episode:
- Defining Luxury in Branding
- Seven Elements of Luxury Experience
- The Significance of Brand Values
- The Impact of Pricing
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
- Take my Brand Personality Quiz!
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
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