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December 2, 2025 32 mins

The Impact of Prohibition on American Wine In this episode of After Wine School, hosts Keith Wallace and Alana Zerbe delve into the history of American Prohibition and its profound impact on the wine industry. They discuss the rise of the temperance movement, the unexpected enactment of Prohibition in 1920, the cultural and economic fallout, and the rise of organized crime. They also highlight the significant loss of wine knowledge and the evolution of America’s relationship with alcohol post-Prohibition. Additionally, they explore the recovery and resurgence of the wine industry, with a particular focus on California, and the ongoing challenges and regulations that stem from this era.

01:03 The Temperance Movement and Early Prohibition Efforts

03:51 Wine's Early History in America

08:39 Prohibition's Impact on the Wine Industry

12:43 The Rise of Organized Crime and Federal Policing

14:23 The Decline of Prohibition

16:21 Economic and Social Impact of Prohibition

17:08 Post-Prohibition California Wine Industry

18:17 The Three-Tier System Explained

20:30 Cultural Shifts in Alcohol Perception

23:00 Prohibition's Lingering Effects on Science and Society

25:34 Regional Differences in Alcohol Laws

27:35 Reviving America's Wine Heritage 

👉 Free wine class + resources: https://wineschool.us/hub
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