What happens when technology, media, and purpose collide? We sit down with Alex Wagner, Director of Strategic Initiatives at Magnitude of Change, to explore how a research-led, values-driven media consultancy turns attention into action for public health and social impact. From the early pandemic days supporting the California Department of Public Health to statewide work on the 988 Suicide and Crisis Lifeline, Alex reveals how data, empathy, and behavior science come together to reach people at the right time and place.
We dig into the mechanics of meaningful campaigns—paid search and social tuned for help-seeking, streaming audio and CTV built for trust, and digital out-of-home that meets people in their daily paths. We also talk about the rigor behind the work: qualitative and quantitative research, community-informed creative, and the governance standards that come with certified B Corp status and membership in 1% for the Planet.
Welcome to the Agency for Change podcast.
Connect with Alex and Magnitude of Change at:
· Email Alex – alex.wagner@magnitudeofchange.com
· Website – https://www.magnitudeofchange.com/
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