Aloide After Hours

Aloide After Hours

After Hours is a podcast for business owners and marketing professionals who want to cut the BS and take control of their marketing. We’ll crack open a cold one with industry experts and dig deep into the best practices, pitfalls, and untold secrets of marketing today. After Hours is your backstage VIP pass to the world of advertising and brand building, so let’s dive in.


August 20, 2023 38 mins

In this episode, I'm joined by Kilee Lorenz of Bondi Marketing to break down exactly what is a brand strategy? And does your business need one? We'll dig into the branding process and what it takes to build a strong and unique brand.

What is a brand strategy?
Is there such a thing as too small a business for branding?
What are the components of a brand?
How do you make sure your brand will stand out?<...

Mark as Played

In this month's episode, we're joined by two marketing saavy printers, Katie and Liz, from Treasure Valley Litho Commercial Printing and experienced art director/designer, Don Gura to debunk the myth that print marketing is dead. 

Why should you consider print in your communications strategy?
When is print a good tactic for your marketing campaign?
What things are must-haves for an effective print executi...

Mark as Played

Discover the power of visual storytelling with our first captivating episode of "After Hours" featuring Drysen Carsten, an esteemed creative director and motion graphics animator at Hyperfocus Motion. Join us as we delve into the realm of brand-building videos and unlock the secrets to maximizing your video investment.

In this episode, Drysen Carsten shares his wealth of expertise and insider knowledge on creating com...

Mark as Played

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