Alt Marketing School
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
Episodes
Join our Black Friday & holiday season strategy deep dive: click here
Access the Seasonal campaign planner: click here
Join Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This ...
Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches.
Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts,
Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across differe...
Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game.
ABOUT YOUR TEACHER
Chenell is the foun...
Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies.
Listen in to learn how to match your work with what you're naturally great at, a...
Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign.
🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator.
🎓 Access a free taster class at: amschool.click/accelerator
ABOU...
Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally.
Whether you're new to marketing or looking to reconnect with what matter...
James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works.
Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today.
🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.
Join our email marketing deep dive: click here
In this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business.
You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective.
RESOURCES ✍️
Deep dive session: click here
What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience.
🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.
🎓 Get a free taster class at: amschool.click/accelerator
ABOUT OUR TEACHER 💛
Tania Gerard is an accessible marketing consultant, neurodiver...
Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans.
Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart ...
Join our next strategy planning session: click here
In this episode, Fab talks about why asking 5 reflective questions is so important for your marketing strategy. She points out that instead of chasing new tools or trends, marketers should really focus on understanding their audience and taking a good look at their own practices.
Fab shares some really powerful questions that can help marketers get clarity and improve their strateg...
Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism.
🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.
🎓 Explore the full experience and access a free taster class at: amschool.click/accelerator
ABOUT OUR TEACH...
Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients.
ABOUT OUR TEACHER
Shannon Matson is the CEO...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity.
ABOUT OUR TEACHER
Dan Nelken is the author of the international b...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand.
ABOUT OUR TEA...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status qu...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear.
ABOUT OUR TEACHER
Nick Parker is a write...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow a...
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpfu...
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