March 6, 2026 • 24 mins
ln this episode of Amateurs and Experts, Erica and Jess welcome Laura Evans of Silver Bullet Marketing to the Otis Technology booth at SHOT Show 2025.
The group discusses the historical changes in the industry, noting how the presence of women has shifted from superficial roles to powerful professional positions.
Laura shares her philosophy on boutique marketing, explaining how she helps small companies navigate distribution and media relations using her 17 years of experience.
The conversation covers the importance of localized networking, the "pay it forward" nature of female professionals in the shooting world, and specific product innovations like "cup holsters."
Finally, Laura describes her unique international experiences, including falconry in Slovakia, and invites listeners to connect with her for specialized industry marketing.
Links
Otis Technology: https://otistec.com/ Celebrating their 40th anniversary; . (00:05)
Silver Bullet Marketing: Laura Evans's boutique agency; contact via laura.silverbullet@gmail.com. (14:20)
- Falco Holsters: https://www.falcoholsters.com/ A Slovakia-based holster company and longtime customer; . (17:10)
- Bullet Bloom Jewelry: https://bulletbloom.com/ Jewelry made from fired bullets; . (09:00)
WOMA: thewoma.org Women's Outdoor Media Association; . (00:30)
Key Takeaways
Specialization Wins: Generic marketing doesn't work in the firearms industry; you need an agency that "lives and breathes" the lifestyle.
Networking is Everything: Success often comes from chance encounters in elevators or hallways, made possible by wearing the right industry badges.
The Industry is a Lifestyle: Professionals in this space rarely leave; they simply move between companies because they share the same core values and mindset.
Accessibility Matters: New products, like the cup holder holster, succeed because they solve a direct, ergonomic problem for the user.
Key Words Used
Boutique Marketing, SHOT Show 2025, Mentorship, Alpha Female, Public Relations, Distribution, Falconry, Slovakia, Cup Holster, Otis Technology, Silver Bullet, WOMA.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:05):
Welcome to Amateurs and Experts.
We are at SHOT Show 2025 fromthe Otis Technology Booth.
It is their 40th anniversarythis year.
SPEAKER_01 (00:15):
Yes.
And uh we're here with LauraEvans.
She is uh awesome.
I mean, just just awesome.
It doesn't even, I mean, evenbefore we tell you what she
does, she's awesome.
She's with Silver Bullets Media.
Um and she is uh, I mean, whenwe well, when I first started at
(00:39):
uh Walmart, I had no experiencein anything really.
Um you're the amateur.
I'm the amateur.
SPEAKER_02 (00:46):
We still are in many, many ways.
SPEAKER_01 (00:48):
So am I.
And um she just kind of came up,she was my roomie.
The first she never quit, I wentto.
And um she was a great mentor.
And she continues to mentor me,which I am so grateful for.
Thank you.
Um, whether it's whether I'mwriting something, whether um,
you know, she you have justreally um helped me along in
(01:12):
that.
SPEAKER_00 (01:13):
Well, I think we need that in our in our
male-dominated industry, um, butalso just as women.
I think it's really importantfor us to have people that we
can trust and count on that willgive us advice and sort of point
us in a direction that's gonnabe helpful not only for
ourselves professionally andpersonally, but for the industry
as a whole.
(01:34):
Absolutely.
And and you definitely have donethat.
Um and I've been lucky, peoplehave done that with me as well,
so it's kind of a pay it forwardthing.
That's so cool.
SPEAKER_02 (01:42):
I always say that um in an industry where there is
such a small percentage ofwomen, and it is growing, that
it's so nice because we all helpeach other out.
Yeah.
And it's like, hey, we know whatit's like to be in this world,
let's band together.
SPEAKER_00 (01:57):
Yeah.
And it's changed quite a bit.
What I remember my first fewshot shows back in like 2008 and
9.
There were a lot of booth babes.
SPEAKER_02 (02:05):
Still.
I yes, it's so funny you saythat for ugly pink guns.
Like, yes.
And it's funny that you say thatbecause during the time I was at
Mace, there was a booth acrossfrom us, and there was a woman
that was a booth babe for many,many years, and it was so
amazing because literally, thenI can't remember after three
years, she was a booth babe,like in a looked like a
(02:26):
Halloween costume type deal.
The next year, then she was in apantsuit, and it was like she
had then they had allowed her tobe a sales rep.
And I thought, that's so I thinkwe're getting there.
We're maturing.
We're maturing.
SPEAKER_01 (02:40):
There was a like some wilderness scene on a at a
booth, and they had these chicksthat were spray painted.
And I'm not even joking, theywere spray painted, and it was
just like, what?
I mean, it does not uh I it itwas just Women thinks that shit
up.
Sorry.
SPEAKER_02 (03:02):
It's just the S word.
SPEAKER_01 (03:03):
And and let me tell you, people were flocking to the
booth.
Well, yeah, like and I waswalking with my husband going,
What is that?
SPEAKER_00 (03:13):
Yeah, I mean, if you need to do that, just go out on
the strip.
You've you make the time, youknow.
Um we are in Vegas the seasons.
Yeah, exactly.
You you can just sit at thecasino and and see some
interesting things.
But um, well, I mean, first ofall, thanks to Otis for
sponsoring Welma and she neverquit.
And uh I live in New York, so afellow New York company.
(03:36):
Oh, you guys, yeah.
I always tell people they shouldfeel sorry for me because I live
in New York and it's a littleanti-Glyn.
Okay, we might be a little bitmore.
SPEAKER_02 (03:45):
I live in Florida.
You guys are welcome to move orvisit at any time.
SPEAKER_00 (03:49):
Yeah, well, we don't we don't really get hurricanes
where I live, or wildfires, orearthquakes.
SPEAKER_01 (03:56):
So I'd go with the earthquake before hurricane.
I I don't know, because we'rejust used to it.
SPEAKER_00 (04:02):
Yeah.
SPEAKER_01 (04:02):
Like the other day I was Well, it's like we're used
to the snow.
SPEAKER_00 (04:06):
Yeah, like a buddy of mine lives in uh Louisiana
and he was telling me they'regetting like 12 inches of snow,
and I was like, Right, you guysare screwed because we know what
to do with 12 inches of snow inNew York.
Right.
SPEAKER_01 (04:16):
You don't stay home, right?
And they don't know how to driveor anything.
Like California, one time we hadum it was hail, but it was big
hail and it stayed on theground, and everybody stopped
moving.
Like all the I mean, they didn'tknow how to drive in it or what
to do, so they just stopped inthe middle of the road.
SPEAKER_02 (04:35):
I and I'm picturing in my head like a weird Dr.
Seuss cartoon where they're likeall out of their cars, like
yeah.
SPEAKER_01 (04:41):
They were all in the cars because it was too cold for
California.
Yeah.
We were just like, I'm like,just let's go sledding.
Yeah, go to the side of the roadso us that need to get somewhere
can go.
Yeah, yeah, exactly.
Yeah, it was tough.
SPEAKER_00 (04:55):
Well, I mean, Otis has been making some waves
lately, so it's good to see.
I saw they had a lot of recentpromotions with uh folks within
the company, so that's always aswell a nice thing to see within
the industry as they promotefrom within versus kind of going
outside.
SPEAKER_01 (05:10):
Yeah, so that's good.
SPEAKER_00 (05:12):
Um and I'm a huge fan of She Never Quit.
SPEAKER_01 (05:16):
Laura, you have I mean, I'm sure you went there
before I before I came, butevery time you're I think that I
think when you and I wereroommates, that might have been
my first.
SPEAKER_00 (05:26):
Really?
Was that at the Lutral Ranch?
Yes.
Yeah, I think that was my first.
SPEAKER_02 (05:30):
That was that the year that you were you a
masseuse that year?
Oh, yes.
Yes, I was the masseuse.
That might have been my firstyear too.
Really?
Yeah.
It was a good one.
It was a good year.
SPEAKER_00 (05:44):
I'd be like, is that a Frank Sinatra song?
I can start soon.
That was my first um hands-onexperience with the staccato.
SPEAKER_01 (05:51):
Oh my gosh, me too.
Lanny.
It was S T.
SPEAKER_00 (05:54):
And then I actually bought Lanny's, I bought the
same model that Lanny had.
SPEAKER_01 (05:57):
So yes, and the lady that came, um, Adrian, was the
rep for STI back then.
Yeah.
And she gave me the STI poster,and I have it up in the garage
because I'm like, I want one.
I want one as um, you know, kindof subliminal for my husband.
Yep.
And I still don't have one.
What?
I know.
(06:18):
Isn't that like?
SPEAKER_02 (06:19):
Because no, no, it's because they rebranded.
You need to get a staccato onebecause he doesn't understand.
SPEAKER_00 (06:23):
No, what we need to do is open up the can of whoop
ass and get it all over him sohe gets over done.
Like, what the hell, man?
SPEAKER_01 (06:31):
I I need a STI and then I need a staccato.
And um, the one now that I meanstaccatoes have always been like
what one that I really need.
But um the um R R I A RockIsland Right?
Yes, the 5.0.
Oh, they introduced that acouple years ago, right?
(06:52):
Last year.
Yeah, it's a nice little gun.
Oh my gosh.
And now um they're just comingout with a 4.0, which is like a
personal and it fits.
It fits right where I need itto.
I I tried it, I yeah, I measuredpoint.
SPEAKER_00 (07:06):
I know exactly what it is.
Yes.
And we've talked about itbefore.
So if you listen to it.
So I just have a question forpeople that carry there because
I can't because I sweat toomuch, which is totally gross.
But how do you not sweat likeall over it?
Sticky holster.
SPEAKER_01 (07:22):
Yes.
Sticky holster.
Okay, makes sense.
Yeah.
And also it um, I know that uhnot it's not everybody's cup of
tea because you are like um, youknow, it's right there.
Yeah.
So um, but when when it's uh Icarry, you know, in my bra,
(07:42):
basically.
And you know, it's a it's ashock and awe.
Well, you're young too.
I mean, I'm post-menopausal, sothe sweat is part of my life.
Well, I'm menopausal, so I meanto the club.
Sweat is uh a real thing.
It's evil.
Yes, and the places you sweatthat you don't want to.
(08:03):
Anywhere, everywhere.
Uh yeah, pretty much.
SPEAKER_00 (08:06):
Like where you didn't know that you could
possibly sweat there.
I didn't know I had sweat glandsthere, yes.
And you figure out somehorrible, horrible things as
women.
SPEAKER_01 (08:14):
Yes, yes.
And I don't know if TSA is um ifif it's based on heat.
SPEAKER_02 (08:22):
Erica has had some very personal interactions with
TSA recently.
SPEAKER_01 (08:27):
Lots of no-no zone.
unknown (08:31):
Don't look on your face.
SPEAKER_00 (08:32):
Were the guys hot at least?
No, it wasn't the chick with alawn.
Oh, so they were playing for thesame team, those kind of things.
SPEAKER_01 (08:40):
I don't know.
But one of the ladies not ifthere's anything wrong with
that.
One of the ladies I did say, ah,I should have worn my shirt, you
know.
And uh she said, I would preferthat you don't ever wear that.
And I was like, oh, before sheIt's not up to you what I wear.
You're not the boss of me.
But I have to say, we went to umAtlanta to the Dallas Safari
(09:03):
Club, and um, so we met up withthis beautiful lady.
Uh, she has um uh bloom bulletbloom jewelry I actually am
wearing a ring that I got fromher.
I've seen that.
She's social media.
Yes, okay, and um it was sogreat, and she gave us these
shirts, and so it has the bulletbloom logo on the front, and it
(09:26):
says dodged bullet because thesearen't actually um fired and and
it they're fired underwater, sothey don't hit anybody.
And she's like bloom out.
Yeah, so she said basically it'sa dodged bullet because it
hasn't hit anybody, so that'sher slogan.
So I had that shirt on this lasttime, and I didn't get checked,
and I was like, oh, that must bemy lucky TSA shirt.
SPEAKER_00 (09:46):
Oh, I I can't wear this, I have to check it.
Oh yeah, my silver bulletnecklace, yeah.
SPEAKER_01 (09:51):
No, that's a way big no.
It totally is.
SPEAKER_00 (09:55):
I mean, like you can clearly see it's hollow.
Yes, it's definitely it doesn'tmatter though, but yeah.
SPEAKER_01 (10:01):
I've I've heard people get getting pulled over
for their um block keychainsbecause it's a little, I mean,
it's a USB.
SPEAKER_02 (10:11):
Oh, I've traveled with that in my bag, like two or
three of them, and they neverpick it up.
SPEAKER_00 (10:16):
Those USBs are super dangerous.
I mean, they are a threat tohumanity.
Absolutely.
Most definitely a threat to theAmerican society as we know it,
and we should all beware ofthose warbust names that you
know.
Absolutely, yes.
SPEAKER_01 (10:32):
Laura, tell us about your company now that we're
speaking of USBs and technologyand marketing, but you can't see
the eye roll like from the hobbyof the victim.
SPEAKER_00 (10:41):
We're trying to maintain a positive composure
here, professional,professional.
SPEAKER_02 (10:46):
We it that's very hard to do with us, so yeah, we
set you up well.
SPEAKER_00 (10:49):
I pretty much never I tell people that I have the
mentality of like a 12-year-oldboy, which is fine because I
like it that way.
SPEAKER_02 (10:56):
You're also in the right industry.
SPEAKER_00 (10:58):
Oh, hell yeah.
Yes, I had dinner with a bunchof gentlemen last night.
I think there were five or sixmen, and I was gonna say they're
about like five or six years ofage.
Oh no, there wasn't there was anage range.
Like I could have been a coupleof them's moms, and like, you
know, and I just after after aglass of champagne, I said I was
like, you know what?
I freaking love you guys.
Like, I love men.
(11:18):
Get me wrong, I love women, butthere's something about the guys
in our industry and the women inour industry.
We're all on the same page, weall kind of think the same way,
it's all a lifestyle choice forus.
Doesn't matter what company wework for, we might bounce
around, yeah, work in differentcompanies in the industry, but
we always stick around and wealways stay here.
SPEAKER_02 (11:36):
Because I think the females in this industry that
really, like you said, it's alifestyle.
We're always yes, and we'realphas that know how to play
well with other alphas in thesandbox, and we want to uplift
other alphas.
Well, we want to be very, verydifferent.
SPEAKER_00 (11:51):
That's the thing, right?
Because you know, if you'rethreatened by the alpha, then
get out.
Like we don't belong here.
Yes.
SPEAKER_01 (11:59):
Because we really uh and we've talked, we've talked
to other people.
SPEAKER_00 (12:04):
Sorry, we're being heckled by a guy outside the
little podcast.
He's our friend.
Are you sure?
Because I feel like he'sstalking us.
I mean, you could totally editthis part out, but we're gonna.
We will we will edit this partout.
SPEAKER_01 (12:19):
We won't.
SPEAKER_00 (12:24):
Promise me.
Hi, Richard.
We're not gonna turn aroundagain.
He's gotta know we're talkingabout.
SPEAKER_03 (12:31):
Yeah.
unknown (12:32):
Yes.
SPEAKER_01 (12:33):
Anyway, um, and I think that's true.
Like we talked to SheilaHoekstra earlier about how a lot
of women in the industry, theydon't have an ego.
They're just surprised that theyget to hang out with other cool
chicks.
Yeah.
SPEAKER_00 (12:48):
Well, when you go to like the networking things, like
the um Women of the Gun event orthe Palma has a little
networking event, or you know,all the different kinds of
networking events that arefemale specific.
Um, it's always surprising to mehow many new women to the
industry go there and they juststand there like like deer in
(13:09):
the headlights.
Like they're like, oh my gosh,there's all these women here,
what do I do?
And just walk up to them, givethem your card, introduce
yourself, like, welcome to thecrowd.
We're so happy you're here.
Right.
What do you need?
What's your business?
Who do you need to know?
Who can I introduce you to?
Right.
Yeah.
Um, you know, all that kind ofstuff.
SPEAKER_02 (13:26):
And I think because I I said that to Shila, I was
like, you know, when I first gotinto this industry when I was
much younger, I was veryintimidated by the other
females, thinking that it's likeevery other industry.
Because let's be real, asfemales, alpha females, you go
to any other industry, fashion,tech, whatever.
SPEAKER_00 (13:41):
Education, insurance, construction.
SPEAKER_02 (13:43):
Women are cutthroat.
They're mean, they'rebackstaping, they're
calculating.
They're like jungle cats.
But here, here it's likeeverybody's a mama bear.
They're like, come in, let mehelp you.
What can I do for you?
Which is just extraordinary.
Well, after a few years, youfigure out who the who the
jungle cats are.
SPEAKER_00 (14:02):
Yeah.
The narcissistic witches with aB.
SPEAKER_02 (14:08):
Which every industry has.
SPEAKER_01 (14:10):
Yes.
Yeah, it's part of humanity.
Laura, talk talk about silverbullet.
SPEAKER_02 (14:14):
Yes, we keep asking.
SPEAKER_01 (14:17):
I know we could banter back and forth forever.
SPEAKER_00 (14:20):
So, you know, like there's some people that are
that are in the business topromote others and some to
promote themselves.
I'm more likely to promote mycustomers and other people that
I know in the business.
SPEAKER_03 (14:30):
Use your customers.
SPEAKER_00 (14:31):
But a little bit about silver bullet marketing is
I'm a I'm a I'm a smallone-person agency, and my goal
is to help companies in theindustry, firearms, shooting,
hunting, outdoor.
Um, most of my customers aresmaller companies, and help them
with marketing strategy, mediarelations, public relations.
I'll do a lot of writing forthem.
(14:52):
They may need a little bit ofhelp in terms of making sure
that their marketing materialsare consistent with their brand.
Um things things like that.
So it's always really excitingwhen I meet people and I say to
myself, like, you guys need toknow this company, or you need
to know this person, or let mefind this person I know on the
media side and introduce them toyour brand because I think your
(15:13):
brand would be really excitingto them.
SPEAKER_01 (15:15):
And you're great for that because I know you've
introduced some companies to theshe never quit aspect, but I
just got a phone call yesterday,which is funny that we're
talking about it because um thisguy called and reached out to me
and was like, Laura Evans toldme about you.
And I said, Who was it?
Oh my gosh.
It was Dave?
SPEAKER_00 (15:34):
Dave.
I only know like one Dave.
No kidding.
SPEAKER_02 (15:39):
I was like, that's one of the most common names you
could have said.
You should have said like Mike.
SPEAKER_01 (15:43):
I know, but I didn't want to like, you know.
SPEAKER_00 (15:46):
Uh we'll we'll we'll hook up after this.
Yeah.
SPEAKER_01 (15:49):
But you know, and he's like, you know, this is so,
I mean, we spent actually, itwas we were supposed to be
having a board meeting, and Iwas busy talking to him because
he had all these questions andall these ideas and stuff like
that.
And you don't get that, mostmost people don't share their
contacts.
SPEAKER_00 (16:05):
You know, well, yeah, you have to.
I mean, so for me, like part ofmy intellectual property as uh
an agency owner are the contactsthat I have, particularly on the
media side.
So when I charge a company for apress release that I'm gonna
send out to the media, my ratesare based on the fact that I've
spent 17 years buildingrelationships with media in our
(16:27):
industry that are catered to ouraudiences versus like putting it
out on the PR wire that could goto any Joe Globe.
SPEAKER_02 (16:35):
But that's the difference between you and
somebody right out of college isthat you have that those years
of experience, talent, andconnections and networking.
SPEAKER_00 (16:42):
Yeah, and you know, it's like you never know who
you're gonna meet, where you go.
Like, I can't tell you how manypeople I've like met in
elevators here, like at thepalazzo going up and down, you
know, but like it's helpful towhere you're gonna be.
Yeah, absolutely.
Like, what who's your companyand what do you guys do?
And um, you know, it's just partof what's so awesome about the
industry.
As far as my customers go rightnow, um, Falco Hosters is one of
(17:06):
my longtime customers.
They've been a great partner forme, they have wonderful
products.
Um, they're so open to workinginside the industry with people
and even in terms of productdevelopment.
Um, so actually, after I leavehere with you guys, Dev and I
are gonna walk down to theirbooth because she's got this
really interesting story aboutgetting caught up a tree uh with
(17:30):
her dogs on a hike with herhandgun not accessible.
So she wants shoulder handles.
SPEAKER_02 (17:36):
We were just talking about the importance of being
able to make sure that yourhandgun is accessible on your
body.
SPEAKER_00 (17:42):
Yep.
So uh I was telling her, I'mlike they've got beautiful
shoulder holsters, but they havehybrid ones that incorporate
leather and kydex.
So she said, being aprofessional shooter, she likes
the kydex, so we'll find hersomething, and they're great to
work with.
I'm also working with a companyright now called Vets Tactical,
and they make this really cooluh it's called a cup holster,
(18:04):
and it's literally a holsterthat goes in the cup holder of
your vehicle so that your yourfirearm is staged while you're
in your in your vehicle.
Yes, car, truck, whatever.
Because nobody's gonna be like,oh, I'm gonna stop robbing you
while you grab your weapon.
Right.
It's not it's right, it's likeergonomic, it's right there.
It's not like down on the insidewhere you have to, you know,
(18:25):
twist your hand.
I saw that press release.
SPEAKER_01 (18:27):
Oh good, yeah.
I actually read them.
Nice, you see?
SPEAKER_00 (18:32):
It works.
Yes, yes, yes.
And I was like, oh, that's socool.
Well, and I think, you know,from where I sit as a business
owner, it was a rough year uhwith the economy the way that it
was.
A lot of companies just couldn'tafford to do marketing or PR,
and so they they trimmed backsome.
But I feel a lot of hope withthe new administration, and I
(18:52):
think it's gonna be a muchbetter year.
But helping these companies setup their presence at an event
like this at SHOT Show, so manycompanies don't even recognize
what's available to them throughthe NSSF dashboard and how to
take advantage of what they'realready paying for.
So that's another thing that Ikind of try to help companies
with is like I'll just do a SHOTshow package where we'll send
(19:16):
out a few press releases beforethe show.
I send an invitation to my mediamembers to visit their booth and
see what their new products arewith links so they can check it
out.
Be like, oh, that's interesting.
Um and then, you know, help themkind of ride the wave.
And while I'm on the floor or inthe press room as I bump into
folks that I know on the mediaside, I'll hand them a card from
(19:37):
you know one of my companies andbe like, hey, you need to go
check out this booth.
They've got this really coolthing, and I think your
audience, you know, would beinterested in the product that
they have.
So that's kind of how I feellike I differentiate myself a
little bit from some of theother folks in the industry.
SPEAKER_02 (19:52):
It's much more of like a boutique experience with
you, where you're really anextension of their team, you're
an ambassador, you're walking24-7 kind of force.
SPEAKER_00 (20:02):
Yeah, and you have to, you know, you have to figure
out what it is about you thatmakes you different from people
who do something very similar.
So I I have been fortunate inthat in my career path in the
firearms industry, that I'veworked, I've been employed by
manufacturers.
So not only do I understand theproduct development phase and
understand what a manufacturingcompany goes through on the
(20:23):
marketing side when it comes toproduct development, but also
distribution, which is huge.
Because if you don't have a gooddistribution network as a
manufacturer, your your productsaren't selling.
And so being able to helpsmaller companies figure out how
to tap into that and who tointroduce them to and things
like that is been priceless forme.
(20:44):
Absolutely.
SPEAKER_02 (20:45):
It is a it's a niche market and they say the riches
are in the niches.
SPEAKER_00 (20:48):
Yeah.
SPEAKER_02 (20:49):
And I, you know, people, especially in this
industry, they appreciateworking with a company that
specializes in what they dobecause you know the ins and
outs, you respect it, you havethe passion for it, than just
any other company or agency outthere that's like, yeah, we can
learn about it.
But when you live it, breatheit, sleep it.
SPEAKER_00 (21:10):
Well, and from the self-promotion side, I've never
been very good atself-promotion.
Typically, my business comesfrom referral.
So customers that I alreadyhave.
SPEAKER_02 (21:18):
And that speaks volumes about who you are and I
like it, the job you do.
SPEAKER_00 (21:22):
I don't want to chase after companies just
because I'm desperate forincome.
I'd rather work with a brandthat's interested in what I have
to offer, and I know that I cansolve their problems.
Um but yeah, Shot Show is youhave to be here, even if you're
fighting the plague.
SPEAKER_01 (21:39):
If you don't have it coming in, you'll have it going
out.
Yeah, sorry for the sexy grossvoice.
It's sultry.
Oh god.
It's a Saturday Night Liveskits.
Oh after hours.
After hours, yeah.
SPEAKER_00 (21:54):
We've been talking about doing the amateurs and
experts after hours.
Yeah, you don't want to youdon't want to take bleach off of
me because.
I will get you in trouble.
SPEAKER_02 (22:01):
Like, yes, we do.
SPEAKER_01 (22:03):
Yes, yes.
Absolutely.
Laura is far.
Have you met us?
Anyway, Laura, if somebody wantsto do some marketing or um get a
hold of you, talk to you aboutwhatever in the industry, your
17 years plus, how do they get ahold of you?
SPEAKER_00 (22:23):
My email is Laura.silverbullet at gmail.
I'm on LinkedIn under LauraEvans.
I have a really cool picture onmy LinkedIn profile of an eagle.
Yeah.
From when I was in Slovakia,which is where you and I are
someday gonna go together.
Yes.
So I went to Slovakia with theFalco folks because that's where
(22:43):
they're from.
Uh-huh.
And their company's name Falcobecause they started out by
making leather falconry gloves.
So they took us to a school andI got to hang out with Nixon,
the ball eagle.
SPEAKER_01 (22:54):
That is so landed on my arm.
So my cousin that lives inSlovakia, he actually does
falconry.
So he was um he actually posteda picture a couple weeks ago of
him with a falcon and they werehunting with falcons.
SPEAKER_00 (23:10):
What kind of do you know what kind of falcon it was?
SPEAKER_01 (23:13):
No clue.
SPEAKER_00 (23:14):
So this place that we went to is a was a school.
Yeah, big scary raptor.
Um it's just really interestingbecause it's a school for for
like elementary school agedkids.
Yeah.
And all the the um bird handlingis done by the students, by the
children.
SPEAKER_01 (23:33):
Yes.
SPEAKER_00 (23:33):
Um, so it's like the only place in the world that's
that's like that, but they havea couple of bald eagles, and
that's so cool.
I got to hang with Nixon.
That is so cool.
So cool.
That's beautiful.
Thank you for uh thank you forbeing on our podcast.
You're welcome.
And uh gotta plug, she neverquit.
So yes, yes.
It's been a while since I'vebeen there, but I'm hoping.
Yeah, I hope you come this year.
(23:56):
In April, I might be able toswing in if you guys have any
space left.
SPEAKER_01 (24:00):
We have a few spaces left, but you know, we'll always
we'll always make room for you.
SPEAKER_00 (24:04):
Yeah, I can always we can always bunk together.
We know we get we both snore, weboth bodily noises and yes,
yeah.
SPEAKER_01 (24:13):
Big spoon or a little spoon?
Big spoon.
All right.
Anyway, I hope you have a greatshow.
SPEAKER_00 (24:22):
Thanks, you guys too.
Thank you.
Thank you.
Appreciate you having me.
Welcome to Amateurs and Experts.
We are at SHOT Show 2025 fromthe Otis Technology Booth.
It is their 40th anniversarythis year.
SPEAKER_01 (00:15):
Yes.
And uh we're here with LauraEvans.
She is uh awesome.
I mean, just just awesome.
It doesn't even, I mean, evenbefore we tell you what she
does, she's awesome.
She's with Silver Bullets Media.
Um and she is uh, I mean, whenwe well, when I first started at
(00:39):
uh Walmart, I had no experiencein anything really.
Um you're the amateur.
I'm the amateur.
SPEAKER_02 (00:46):
We still are in many, many ways.
SPEAKER_01 (00:48):
So am I.
And um she just kind of came up,she was my roomie.
The first she never quit, I wentto.
And um she was a great mentor.
And she continues to mentor me,which I am so grateful for.
Thank you.
Um, whether it's whether I'mwriting something, whether um,
you know, she you have justreally um helped me along in
(01:12):
that.
SPEAKER_00 (01:13):
Well, I think we need that in our in our
male-dominated industry, um, butalso just as women.
I think it's really importantfor us to have people that we
can trust and count on that willgive us advice and sort of point
us in a direction that's gonnabe helpful not only for
ourselves professionally andpersonally, but for the industry
as a whole.
(01:34):
Absolutely.
And and you definitely have donethat.
Um and I've been lucky, peoplehave done that with me as well,
so it's kind of a pay it forwardthing.
That's so cool.
SPEAKER_02 (01:42):
I always say that um in an industry where there is
such a small percentage ofwomen, and it is growing, that
it's so nice because we all helpeach other out.
Yeah.
And it's like, hey, we know whatit's like to be in this world,
let's band together.
SPEAKER_00 (01:57):
Yeah.
And it's changed quite a bit.
What I remember my first fewshot shows back in like 2008 and
9.
There were a lot of booth babes.
SPEAKER_02 (02:05):
Still.
I yes, it's so funny you saythat for ugly pink guns.
Like, yes.
And it's funny that you say thatbecause during the time I was at
Mace, there was a booth acrossfrom us, and there was a woman
that was a booth babe for many,many years, and it was so
amazing because literally, thenI can't remember after three
years, she was a booth babe,like in a looked like a
(02:26):
Halloween costume type deal.
The next year, then she was in apantsuit, and it was like she
had then they had allowed her tobe a sales rep.
And I thought, that's so I thinkwe're getting there.
We're maturing.
We're maturing.
SPEAKER_01 (02:40):
There was a like some wilderness scene on a at a
booth, and they had these chicksthat were spray painted.
And I'm not even joking, theywere spray painted, and it was
just like, what?
I mean, it does not uh I it itwas just Women thinks that shit
up.
Sorry.
SPEAKER_02 (03:02):
It's just the S word.
SPEAKER_01 (03:03):
And and let me tell you, people were flocking to the
booth.
Well, yeah, like and I waswalking with my husband going,
What is that?
SPEAKER_00 (03:13):
Yeah, I mean, if you need to do that, just go out on
the strip.
You've you make the time, youknow.
Um we are in Vegas the seasons.
Yeah, exactly.
You you can just sit at thecasino and and see some
interesting things.
But um, well, I mean, first ofall, thanks to Otis for
sponsoring Welma and she neverquit.
And uh I live in New York, so afellow New York company.
(03:36):
Oh, you guys, yeah.
I always tell people they shouldfeel sorry for me because I live
in New York and it's a littleanti-Glyn.
Okay, we might be a little bitmore.
SPEAKER_02 (03:45):
I live in Florida.
You guys are welcome to move orvisit at any time.
SPEAKER_00 (03:49):
Yeah, well, we don't we don't really get hurricanes
where I live, or wildfires, orearthquakes.
SPEAKER_01 (03:56):
So I'd go with the earthquake before hurricane.
I I don't know, because we'rejust used to it.
SPEAKER_00 (04:02):
Yeah.
SPEAKER_01 (04:02):
Like the other day I was Well, it's like we're used
to the snow.
SPEAKER_00 (04:06):
Yeah, like a buddy of mine lives in uh Louisiana
and he was telling me they'regetting like 12 inches of snow,
and I was like, Right, you guysare screwed because we know what
to do with 12 inches of snow inNew York.
Right.
SPEAKER_01 (04:16):
You don't stay home, right?
And they don't know how to driveor anything.
Like California, one time we hadum it was hail, but it was big
hail and it stayed on theground, and everybody stopped
moving.
Like all the I mean, they didn'tknow how to drive in it or what
to do, so they just stopped inthe middle of the road.
SPEAKER_02 (04:35):
I and I'm picturing in my head like a weird Dr.
Seuss cartoon where they're likeall out of their cars, like
yeah.
SPEAKER_01 (04:41):
They were all in the cars because it was too cold for
California.
Yeah.
We were just like, I'm like,just let's go sledding.
Yeah, go to the side of the roadso us that need to get somewhere
can go.
Yeah, yeah, exactly.
Yeah, it was tough.
SPEAKER_00 (04:55):
Well, I mean, Otis has been making some waves
lately, so it's good to see.
I saw they had a lot of recentpromotions with uh folks within
the company, so that's always aswell a nice thing to see within
the industry as they promotefrom within versus kind of going
outside.
SPEAKER_01 (05:10):
Yeah, so that's good.
SPEAKER_00 (05:12):
Um and I'm a huge fan of She Never Quit.
SPEAKER_01 (05:16):
Laura, you have I mean, I'm sure you went there
before I before I came, butevery time you're I think that I
think when you and I wereroommates, that might have been
my first.
SPEAKER_00 (05:26):
Really?
Was that at the Lutral Ranch?
Yes.
Yeah, I think that was my first.
SPEAKER_02 (05:30):
That was that the year that you were you a
masseuse that year?
Oh, yes.
Yes, I was the masseuse.
That might have been my firstyear too.
Really?
Yeah.
It was a good one.
It was a good year.
SPEAKER_00 (05:44):
I'd be like, is that a Frank Sinatra song?
I can start soon.
That was my first um hands-onexperience with the staccato.
SPEAKER_01 (05:51):
Oh my gosh, me too.
Lanny.
It was S T.
SPEAKER_00 (05:54):
And then I actually bought Lanny's, I bought the
same model that Lanny had.
SPEAKER_01 (05:57):
So yes, and the lady that came, um, Adrian, was the
rep for STI back then.
Yeah.
And she gave me the STI poster,and I have it up in the garage
because I'm like, I want one.
I want one as um, you know, kindof subliminal for my husband.
Yep.
And I still don't have one.
What?
I know.
(06:18):
Isn't that like?
SPEAKER_02 (06:19):
Because no, no, it's because they rebranded.
You need to get a staccato onebecause he doesn't understand.
SPEAKER_00 (06:23):
No, what we need to do is open up the can of whoop
ass and get it all over him sohe gets over done.
Like, what the hell, man?
SPEAKER_01 (06:31):
I I need a STI and then I need a staccato.
And um, the one now that I meanstaccatoes have always been like
what one that I really need.
But um the um R R I A RockIsland Right?
Yes, the 5.0.
Oh, they introduced that acouple years ago, right?
(06:52):
Last year.
Yeah, it's a nice little gun.
Oh my gosh.
And now um they're just comingout with a 4.0, which is like a
personal and it fits.
It fits right where I need itto.
I I tried it, I yeah, I measuredpoint.
SPEAKER_00 (07:06):
I know exactly what it is.
Yes.
And we've talked about itbefore.
So if you listen to it.
So I just have a question forpeople that carry there because
I can't because I sweat toomuch, which is totally gross.
But how do you not sweat likeall over it?
Sticky holster.
SPEAKER_01 (07:22):
Yes.
Sticky holster.
Okay, makes sense.
Yeah.
And also it um, I know that uhnot it's not everybody's cup of
tea because you are like um, youknow, it's right there.
Yeah.
So um, but when when it's uh Icarry, you know, in my bra,
(07:42):
basically.
And you know, it's a it's ashock and awe.
Well, you're young too.
I mean, I'm post-menopausal, sothe sweat is part of my life.
Well, I'm menopausal, so I meanto the club.
Sweat is uh a real thing.
It's evil.
Yes, and the places you sweatthat you don't want to.
(08:03):
Anywhere, everywhere.
Uh yeah, pretty much.
SPEAKER_00 (08:06):
Like where you didn't know that you could
possibly sweat there.
I didn't know I had sweat glandsthere, yes.
And you figure out somehorrible, horrible things as
women.
SPEAKER_01 (08:14):
Yes, yes.
And I don't know if TSA is um ifif it's based on heat.
SPEAKER_02 (08:22):
Erica has had some very personal interactions with
TSA recently.
SPEAKER_01 (08:27):
Lots of no-no zone.
unknown (08:31):
Don't look on your face.
SPEAKER_00 (08:32):
Were the guys hot at least?
No, it wasn't the chick with alawn.
Oh, so they were playing for thesame team, those kind of things.
SPEAKER_01 (08:40):
I don't know.
But one of the ladies not ifthere's anything wrong with
that.
One of the ladies I did say, ah,I should have worn my shirt, you
know.
And uh she said, I would preferthat you don't ever wear that.
And I was like, oh, before sheIt's not up to you what I wear.
You're not the boss of me.
But I have to say, we went to umAtlanta to the Dallas Safari
(09:03):
Club, and um, so we met up withthis beautiful lady.
Uh, she has um uh bloom bulletbloom jewelry I actually am
wearing a ring that I got fromher.
I've seen that.
She's social media.
Yes, okay, and um it was sogreat, and she gave us these
shirts, and so it has the bulletbloom logo on the front, and it
(09:26):
says dodged bullet because thesearen't actually um fired and and
it they're fired underwater, sothey don't hit anybody.
And she's like bloom out.
Yeah, so she said basically it'sa dodged bullet because it
hasn't hit anybody, so that'sher slogan.
So I had that shirt on this lasttime, and I didn't get checked,
and I was like, oh, that must bemy lucky TSA shirt.
SPEAKER_00 (09:46):
Oh, I I can't wear this, I have to check it.
Oh yeah, my silver bulletnecklace, yeah.
SPEAKER_01 (09:51):
No, that's a way big no.
It totally is.
SPEAKER_00 (09:55):
I mean, like you can clearly see it's hollow.
Yes, it's definitely it doesn'tmatter though, but yeah.
SPEAKER_01 (10:01):
I've I've heard people get getting pulled over
for their um block keychainsbecause it's a little, I mean,
it's a USB.
SPEAKER_02 (10:11):
Oh, I've traveled with that in my bag, like two or
three of them, and they neverpick it up.
SPEAKER_00 (10:16):
Those USBs are super dangerous.
I mean, they are a threat tohumanity.
Absolutely.
Most definitely a threat to theAmerican society as we know it,
and we should all beware ofthose warbust names that you
know.
Absolutely, yes.
SPEAKER_01 (10:32):
Laura, tell us about your company now that we're
speaking of USBs and technologyand marketing, but you can't see
the eye roll like from the hobbyof the victim.
SPEAKER_00 (10:41):
We're trying to maintain a positive composure
here, professional,professional.
SPEAKER_02 (10:46):
We it that's very hard to do with us, so yeah, we
set you up well.
SPEAKER_00 (10:49):
I pretty much never I tell people that I have the
mentality of like a 12-year-oldboy, which is fine because I
like it that way.
SPEAKER_02 (10:56):
You're also in the right industry.
SPEAKER_00 (10:58):
Oh, hell yeah.
Yes, I had dinner with a bunchof gentlemen last night.
I think there were five or sixmen, and I was gonna say they're
about like five or six years ofage.
Oh no, there wasn't there was anage range.
Like I could have been a coupleof them's moms, and like, you
know, and I just after after aglass of champagne, I said I was
like, you know what?
I freaking love you guys.
Like, I love men.
(11:18):
Get me wrong, I love women, butthere's something about the guys
in our industry and the women inour industry.
We're all on the same page, weall kind of think the same way,
it's all a lifestyle choice forus.
Doesn't matter what company wework for, we might bounce
around, yeah, work in differentcompanies in the industry, but
we always stick around and wealways stay here.
SPEAKER_02 (11:36):
Because I think the females in this industry that
really, like you said, it's alifestyle.
We're always yes, and we'realphas that know how to play
well with other alphas in thesandbox, and we want to uplift
other alphas.
Well, we want to be very, verydifferent.
SPEAKER_00 (11:51):
That's the thing, right?
Because you know, if you'rethreatened by the alpha, then
get out.
Like we don't belong here.
Yes.
SPEAKER_01 (11:59):
Because we really uh and we've talked, we've talked
to other people.
SPEAKER_00 (12:04):
Sorry, we're being heckled by a guy outside the
little podcast.
He's our friend.
Are you sure?
Because I feel like he'sstalking us.
I mean, you could totally editthis part out, but we're gonna.
We will we will edit this partout.
SPEAKER_01 (12:19):
We won't.
SPEAKER_00 (12:24):
Promise me.
Hi, Richard.
We're not gonna turn aroundagain.
He's gotta know we're talkingabout.
SPEAKER_03 (12:31):
Yeah.
unknown (12:32):
Yes.
SPEAKER_01 (12:33):
Anyway, um, and I think that's true.
Like we talked to SheilaHoekstra earlier about how a lot
of women in the industry, theydon't have an ego.
They're just surprised that theyget to hang out with other cool
chicks.
Yeah.
SPEAKER_00 (12:48):
Well, when you go to like the networking things, like
the um Women of the Gun event orthe Palma has a little
networking event, or you know,all the different kinds of
networking events that arefemale specific.
Um, it's always surprising to mehow many new women to the
industry go there and they juststand there like like deer in
(13:09):
the headlights.
Like they're like, oh my gosh,there's all these women here,
what do I do?
And just walk up to them, givethem your card, introduce
yourself, like, welcome to thecrowd.
We're so happy you're here.
Right.
What do you need?
What's your business?
Who do you need to know?
Who can I introduce you to?
Right.
Yeah.
Um, you know, all that kind ofstuff.
SPEAKER_02 (13:26):
And I think because I I said that to Shila, I was
like, you know, when I first gotinto this industry when I was
much younger, I was veryintimidated by the other
females, thinking that it's likeevery other industry.
Because let's be real, asfemales, alpha females, you go
to any other industry, fashion,tech, whatever.
SPEAKER_00 (13:41):
Education, insurance, construction.
SPEAKER_02 (13:43):
Women are cutthroat.
They're mean, they'rebackstaping, they're
calculating.
They're like jungle cats.
But here, here it's likeeverybody's a mama bear.
They're like, come in, let mehelp you.
What can I do for you?
Which is just extraordinary.
Well, after a few years, youfigure out who the who the
jungle cats are.
SPEAKER_00 (14:02):
Yeah.
The narcissistic witches with aB.
SPEAKER_02 (14:08):
Which every industry has.
SPEAKER_01 (14:10):
Yes.
Yeah, it's part of humanity.
Laura, talk talk about silverbullet.
SPEAKER_02 (14:14):
Yes, we keep asking.
SPEAKER_01 (14:17):
I know we could banter back and forth forever.
SPEAKER_00 (14:20):
So, you know, like there's some people that are
that are in the business topromote others and some to
promote themselves.
I'm more likely to promote mycustomers and other people that
I know in the business.
SPEAKER_03 (14:30):
Use your customers.
SPEAKER_00 (14:31):
But a little bit about silver bullet marketing is
I'm a I'm a I'm a smallone-person agency, and my goal
is to help companies in theindustry, firearms, shooting,
hunting, outdoor.
Um, most of my customers aresmaller companies, and help them
with marketing strategy, mediarelations, public relations.
I'll do a lot of writing forthem.
(14:52):
They may need a little bit ofhelp in terms of making sure
that their marketing materialsare consistent with their brand.
Um things things like that.
So it's always really excitingwhen I meet people and I say to
myself, like, you guys need toknow this company, or you need
to know this person, or let mefind this person I know on the
media side and introduce them toyour brand because I think your
(15:13):
brand would be really excitingto them.
SPEAKER_01 (15:15):
And you're great for that because I know you've
introduced some companies to theshe never quit aspect, but I
just got a phone call yesterday,which is funny that we're
talking about it because um thisguy called and reached out to me
and was like, Laura Evans toldme about you.
And I said, Who was it?
Oh my gosh.
It was Dave?
SPEAKER_00 (15:34):
Dave.
I only know like one Dave.
No kidding.
SPEAKER_02 (15:39):
I was like, that's one of the most common names you
could have said.
You should have said like Mike.
SPEAKER_01 (15:43):
I know, but I didn't want to like, you know.
SPEAKER_00 (15:46):
Uh we'll we'll we'll hook up after this.
Yeah.
SPEAKER_01 (15:49):
But you know, and he's like, you know, this is so,
I mean, we spent actually, itwas we were supposed to be
having a board meeting, and Iwas busy talking to him because
he had all these questions andall these ideas and stuff like
that.
And you don't get that, mostmost people don't share their
contacts.
SPEAKER_00 (16:05):
You know, well, yeah, you have to.
I mean, so for me, like part ofmy intellectual property as uh
an agency owner are the contactsthat I have, particularly on the
media side.
So when I charge a company for apress release that I'm gonna
send out to the media, my ratesare based on the fact that I've
spent 17 years buildingrelationships with media in our
(16:27):
industry that are catered to ouraudiences versus like putting it
out on the PR wire that could goto any Joe Globe.
SPEAKER_02 (16:35):
But that's the difference between you and
somebody right out of college isthat you have that those years
of experience, talent, andconnections and networking.
SPEAKER_00 (16:42):
Yeah, and you know, it's like you never know who
you're gonna meet, where you go.
Like, I can't tell you how manypeople I've like met in
elevators here, like at thepalazzo going up and down, you
know, but like it's helpful towhere you're gonna be.
Yeah, absolutely.
Like, what who's your companyand what do you guys do?
And um, you know, it's just partof what's so awesome about the
industry.
As far as my customers go rightnow, um, Falco Hosters is one of
(17:06):
my longtime customers.
They've been a great partner forme, they have wonderful
products.
Um, they're so open to workinginside the industry with people
and even in terms of productdevelopment.
Um, so actually, after I leavehere with you guys, Dev and I
are gonna walk down to theirbooth because she's got this
really interesting story aboutgetting caught up a tree uh with
(17:30):
her dogs on a hike with herhandgun not accessible.
So she wants shoulder handles.
SPEAKER_02 (17:36):
We were just talking about the importance of being
able to make sure that yourhandgun is accessible on your
body.
SPEAKER_00 (17:42):
Yep.
So uh I was telling her, I'mlike they've got beautiful
shoulder holsters, but they havehybrid ones that incorporate
leather and kydex.
So she said, being aprofessional shooter, she likes
the kydex, so we'll find hersomething, and they're great to
work with.
I'm also working with a companyright now called Vets Tactical,
and they make this really cooluh it's called a cup holster,
(18:04):
and it's literally a holsterthat goes in the cup holder of
your vehicle so that your yourfirearm is staged while you're
in your in your vehicle.
Yes, car, truck, whatever.
Because nobody's gonna be like,oh, I'm gonna stop robbing you
while you grab your weapon.
Right.
It's not it's right, it's likeergonomic, it's right there.
It's not like down on the insidewhere you have to, you know,
(18:25):
twist your hand.
I saw that press release.
SPEAKER_01 (18:27):
Oh good, yeah.
I actually read them.
Nice, you see?
SPEAKER_00 (18:32):
It works.
Yes, yes, yes.
And I was like, oh, that's socool.
Well, and I think, you know,from where I sit as a business
owner, it was a rough year uhwith the economy the way that it
was.
A lot of companies just couldn'tafford to do marketing or PR,
and so they they trimmed backsome.
But I feel a lot of hope withthe new administration, and I
(18:52):
think it's gonna be a muchbetter year.
But helping these companies setup their presence at an event
like this at SHOT Show, so manycompanies don't even recognize
what's available to them throughthe NSSF dashboard and how to
take advantage of what they'realready paying for.
So that's another thing that Ikind of try to help companies
with is like I'll just do a SHOTshow package where we'll send
(19:16):
out a few press releases beforethe show.
I send an invitation to my mediamembers to visit their booth and
see what their new products arewith links so they can check it
out.
Be like, oh, that's interesting.
Um and then, you know, help themkind of ride the wave.
And while I'm on the floor or inthe press room as I bump into
folks that I know on the mediaside, I'll hand them a card from
(19:37):
you know one of my companies andbe like, hey, you need to go
check out this booth.
They've got this really coolthing, and I think your
audience, you know, would beinterested in the product that
they have.
So that's kind of how I feellike I differentiate myself a
little bit from some of theother folks in the industry.
SPEAKER_02 (19:52):
It's much more of like a boutique experience with
you, where you're really anextension of their team, you're
an ambassador, you're walking24-7 kind of force.
SPEAKER_00 (20:02):
Yeah, and you have to, you know, you have to figure
out what it is about you thatmakes you different from people
who do something very similar.
So I I have been fortunate inthat in my career path in the
firearms industry, that I'veworked, I've been employed by
manufacturers.
So not only do I understand theproduct development phase and
understand what a manufacturingcompany goes through on the
(20:23):
marketing side when it comes toproduct development, but also
distribution, which is huge.
Because if you don't have a gooddistribution network as a
manufacturer, your your productsaren't selling.
And so being able to helpsmaller companies figure out how
to tap into that and who tointroduce them to and things
like that is been priceless forme.
(20:44):
Absolutely.
SPEAKER_02 (20:45):
It is a it's a niche market and they say the riches
are in the niches.
SPEAKER_00 (20:48):
Yeah.
SPEAKER_02 (20:49):
And I, you know, people, especially in this
industry, they appreciateworking with a company that
specializes in what they dobecause you know the ins and
outs, you respect it, you havethe passion for it, than just
any other company or agency outthere that's like, yeah, we can
learn about it.
But when you live it, breatheit, sleep it.
SPEAKER_00 (21:10):
Well, and from the self-promotion side, I've never
been very good atself-promotion.
Typically, my business comesfrom referral.
So customers that I alreadyhave.
SPEAKER_02 (21:18):
And that speaks volumes about who you are and I
like it, the job you do.
SPEAKER_00 (21:22):
I don't want to chase after companies just
because I'm desperate forincome.
I'd rather work with a brandthat's interested in what I have
to offer, and I know that I cansolve their problems.
Um but yeah, Shot Show is youhave to be here, even if you're
fighting the plague.
SPEAKER_01 (21:39):
If you don't have it coming in, you'll have it going
out.
Yeah, sorry for the sexy grossvoice.
It's sultry.
Oh god.
It's a Saturday Night Liveskits.
Oh after hours.
After hours, yeah.
SPEAKER_00 (21:54):
We've been talking about doing the amateurs and
experts after hours.
Yeah, you don't want to youdon't want to take bleach off of
me because.
I will get you in trouble.
SPEAKER_02 (22:01):
Like, yes, we do.
SPEAKER_01 (22:03):
Yes, yes.
Absolutely.
Laura is far.
Have you met us?
Anyway, Laura, if somebody wantsto do some marketing or um get a
hold of you, talk to you aboutwhatever in the industry, your
17 years plus, how do they get ahold of you?
SPEAKER_00 (22:23):
My email is Laura.silverbullet at gmail.
I'm on LinkedIn under LauraEvans.
I have a really cool picture onmy LinkedIn profile of an eagle.
Yeah.
From when I was in Slovakia,which is where you and I are
someday gonna go together.
Yes.
So I went to Slovakia with theFalco folks because that's where
(22:43):
they're from.
Uh-huh.
And their company's name Falcobecause they started out by
making leather falconry gloves.
So they took us to a school andI got to hang out with Nixon,
the ball eagle.
SPEAKER_01 (22:54):
That is so landed on my arm.
So my cousin that lives inSlovakia, he actually does
falconry.
So he was um he actually posteda picture a couple weeks ago of
him with a falcon and they werehunting with falcons.
SPEAKER_00 (23:10):
What kind of do you know what kind of falcon it was?
SPEAKER_01 (23:13):
No clue.
SPEAKER_00 (23:14):
So this place that we went to is a was a school.
Yeah, big scary raptor.
Um it's just really interestingbecause it's a school for for
like elementary school agedkids.
Yeah.
And all the the um bird handlingis done by the students, by the
children.
SPEAKER_01 (23:33):
Yes.
SPEAKER_00 (23:33):
Um, so it's like the only place in the world that's
that's like that, but they havea couple of bald eagles, and
that's so cool.
I got to hang with Nixon.
That is so cool.
So cool.
That's beautiful.
Thank you for uh thank you forbeing on our podcast.
You're welcome.
And uh gotta plug, she neverquit.
So yes, yes.
It's been a while since I'vebeen there, but I'm hoping.
Yeah, I hope you come this year.
(23:56):
In April, I might be able toswing in if you guys have any
space left.
SPEAKER_01 (24:00):
We have a few spaces left, but you know, we'll always
we'll always make room for you.
SPEAKER_00 (24:04):
Yeah, I can always we can always bunk together.
We know we get we both snore, weboth bodily noises and yes,
yeah.
SPEAKER_01 (24:13):
Big spoon or a little spoon?
Big spoon.
All right.
Anyway, I hope you have a greatshow.
SPEAKER_00 (24:22):
Thanks, you guys too.
Thank you.
Thank you.
Appreciate you having me.
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