38. Bringing Diversity To Your Celebrations, with Jacquelyn Rodgers

Today's guest has been on our wish list for months now, so I am SO PUMPED to be able to share her story with you all. Jacquelyn Rodgers is the founder of Greentop Gifts, which brings diversity to your celebrations with apparel, home décor and stationery. Jacquelyn dives into her past career at Mars, selling candy to retailers (umm, ok talk about FUN)!! She then jumps right in to why she started Greentop Gifts; she wanted to share the celebratory memories that she had with her mother with her son, but noticed none of the décor matched what their family looked like. She gives me the full details on how she made this idea come to fruition and when she took the jump all in to Greentop Gifts (and wishes she had sooner). She sheds light into how her past experienced helped her jump in so quickly and how she knew it was time to outsource.

Jacquelyn then talks about who her audience is and how she markets to them. We then touch on how COVID has impacted her, but at home and with Greentop Gifts. She also tells me what her family thinks about her business (including the cutest story about her daughter). Finally, we chat about how she preps for holiday season and how that has changed and evolved year over year.

Jacquelyn has tapped into something that is so necessary for our culture today -- she is celebrating diversity and allowing children and families to see themselves in the designs and décor they choose to celebrate with! You will love what Jacquelyn shares with me and as a fun bonus, she is giving our listeners a discount! Use code CHAOS21 for 15% off your purchase -- make sure to check out her site for new products and designs!! Also, for some fun, check out their Instagram and Facebook as well as her personal account for some family insights!