43. How to Grow Your Event Planning Business at Your Own Speed, with Betsy McKay

Have you ever been to an amazing wedding, party or celebration and thought 'damn, I can't imagine what it took to bring this all together?'! Well, today, you get all the inside scoop on event planning and building a brand that allows you to plan and execute a range of celebrations. I am so excited to have Betsy McKay, founder of Salt events, on the show today telling me all about her experiences and tips on how she built her brand.

Betsy has a super interesting background, from being an executive assistant, to the director of admissions. She found that many of these roles involved event planning and that she was REALLY good at it. She talks to me about how she juggles both a full time job during the day and Salt as it continues to grow -- time management is KEY for her. We then go into how COVID has impacted their industry and what she's learned from others as she is navigating the craziness. Betsy then tells me what her schedule looks like with work and coordinating her kids schedules. We finish off with my favorite part of the discussion -- setting boundaries with clients. She dives right into the mistakes she's made before and how she has had to set rules for herself and how/when to respond.

Betsy was such an easy person to talk to and it was so great listening to how someone can build a service career from something they love and are good at. Make sure to check out her site, and socials - - and if you are in the Memphis area, be sure to reach out for all of your event planning needs!