46. A Silicone Baby Placemat To Support Infant Development and Parent’s Sanity, with Lindsey Laurain
Today's guest has been on our wish list for a while and she DID NOT disappoint! Lindsey Laurain, the founder and creator of EZPZ fun is on today and she opens up to us about so many things -- building the brand and beyond! For those that don't know (if there are any, ha), ezpz creates innovative, developmentally-focused products that make mealtime less about mess and more about fun. Lindsey's story starts like so many mom founders; she had a problem and there wasn't a solution in the market, so she MADE IT! After years in the corporate world, she took the leap to find a solution to the constant mess she found around her during meal times with her little boys.
Lindsey gets into the nitty gritty details of creating a product, including numerous copy cats (some that led to legal action) as well as how she found her manufacturing partners. She also tells me how she brought on her best friends from childhood to join her team -- and how they are still friends and working together! We finish with her diving into the insane trajectory of the company and how they have maintained their brand vision along the way. I am so grateful that Lindsey joined us to chat today and know you will LOVE hearing about her story and the brand.
Make sure to check out their AMAZING products (both functional AND adorable) on their site, and follow along on their Instagram.
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