In 1997, Apple was nearing insolvency, and their share price was below 20 cents (on a split-adjusted basis). They needed a rescue, but not just any rescue… a Steve Jobs rescue! Today, Krazy Ken and Brad discuss the Macworld keynote where Steve Jobs unveils the underpinnings of Apple's next-gen operating system, and we recap the genesis of the famous "Think Different" campaign.
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2:19 - MacWorld San Francisco 1997
40:28 - Apple "Think Different" Campaign
48:30 - Conclusion
Steve Jobs Biography (Affiliate Link): https://amzn.to/3sMHcpd
Apple's Rare 20th Anniversary Macintosh: https://youtu.be/JUGhZqs6AsQ
Object-Oriented Programming Explainer: https://youtu.be/pTB0EiLXUC8
Macworld San Fransisco 1997 (Partial Recording): https://youtu.be/QhhFQ-3w5tE
Think Different Event: https://youtu.be/MrZKoWgcZVg
Think Different Ad: https://youtu.be/5sMBhDv4sik
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Episode Transcription: https://thecomputerclan.com/transcriptions/AppleKeynoteChronicles-002.pdf
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