They told us it was too expensive, laughed at the idea of premium pricing in assisted living — now we’re the most profitable player in the space. In this episode, we unpack how we turned rejection into revenue, the psychology behind charging more, and how you can attract high-value clients by standing firm on your worth.
What you’ll learn:
Why higher prices = higher trust
The #1 mistake new owners make when pricing
How to market premium products in a “cheap” market
Real stories from our early days and how we pushed through
Whether you're in assisted living or just trying to scale a high-ticket business, this episode will light a fire under you.
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