Association Strong

Association Strong

Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.

Episodes

November 8, 2021 45 min

With members being bombarded by content and associations having an unlimited supply of avenues to connect with members, having the right balance can be a huge challenge.  To maximize your engagement, you need to clearly communicate your value proposition in a way that members hear it, feel it and act on it.  In this episode of Association Strong, Tom and Dave interview Beth Arritt, Social Evangelist for Higher Logic to work through...

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In this week's episode of the Association Strong Podcast, Dave and Tom are joined by Jessica Levin, President of Seven Degrees and author of Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human. This week they're talking about getting back to in-person events and really taking networking from small talk to building true, meaningful connections.

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August 31, 2021 43 min

On this week's episode of Association Strong, Dave and Tom are joined by Mark Dorsey, CEO of the Construction Specification Institute. From the ski slopes with the Professional Ski Instructors of American and the American Association of Snowboard Instructors to leading CSI in innovative new ways, Mark challenges association professionals to find your Uber, that thing that puts you ahead of the curve and sets you up for a future...

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In this week's edition of the Association Strong Podcast, Dave and Tom discuss their greatest hits and favorite hot topics from the past 20 episodes as well as some exciting new topics coming up for the podcast. 

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August 3, 2021 53 min

This week, Dave and Tom talk to Ron Hetrick, a published a renowned labor economist on the current (and future) labor shortages in the American workforce. With a growing number of Baby Boomers exiting the workforce, and a lack of adequate replacement from subsequent generations to follow in their footsteps, this is a can't miss conversation for associations and their members that will allow you to learn how to strategize moving...

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This week, Tom and Dave are joined by author of renowned book, Built to Sell; John Warrillow. He breaks down 8 helpful considerations in building your association just like an entrepreneur would build a business that they hope to sell and how the "build to sell" strategy can correlate to a stronger association as well. 

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In this week's episode of the Association Strong podcast, Tom and Dave are joined by Amy Hemphill with ASAE to discuss how to help find that work-life balance especially in this post-COVID era where many people are still working remotely. While many people enjoy the flexibility that remote work brings, it also comes with it's own set of challenges such as defining the lines between your work life and your home life. 

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June 22, 2021 41 min

In this week's episode Dave and Tom sit down with Design Extension's Jay Owen to talk about building your association's brand to really tell a story to your prospective members. From sales strategies to the movies, the world is drawn in by stories, and Jay teaches you some of the fundamentals you need to showcase your association as a story brand rather than just a sales pitch. 

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June 8, 2021 44 min

In this week's episode, Dave and Tom talk with David Coriale, President of DelCor Technology Solutions about how associations can use technology to help propel them into the future as well as what the difference really is between IT, CIO, and CTO. 

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May 25, 2021 36 min

In this week's episode of Association Strong, Dave and Tom have a conversation with CE and credentialing gurus, Keith and Adrienne Segundo of Limitless ASR. They discuss the importance and value of offering credentialing and continued education through your association as a means to not only boost non-dues revenue, but to add another layer of value for members. 

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May 11, 2021 41 min

On this week's episode of the Association Strong podcast, Tom and Dave sit down with Association Analytics CEO, Julie Sciullo to talk about data analytics and why they're crucial to the success of your organization. One of the key takeaways from this discussion is how to connect your streamlined data analytics with a human component to allow your organization to really discover trends and be able to align your work with wha...

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April 27, 2021 39 min

In this episode, Tom and Dave speak with Reggie Henry of ASAE on how to truly gauge and meet the needs of your membership both on the organizational and individual level. They will discuss how to marry the use of technology and the personal relationship to cultivate a member experience that helps an association create members-for-life through adapting and communicating to meet member needs at every turn.

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April 13, 2021 37 min

In this week’s episode, Tom and Dave dive into leadership in a time of chaos with industry maven, Michelle Mason of Association Forum. In this episode, she shares about navigating through the unpredictable, encouraging and engaging her team to rally through challenges, and what it means to pivot well. Since the start of the Covid-19 pandemic last March, we have all experienced changes and curve-balls and Michelle and her team are n...

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March 30, 2021 29 min

What do you think of when someone says the words “Strategic Plan”? Do you get excited or do you think of that document sitting on a shelf that was never implemented? Effective strategy should be the source and guide to any association about who they want to be and how they intend to get there. Tom Morrison’s association formalized their strategic plan in 2006 and have revisited it every two years since. It has created over 2,600% g...

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March 16, 2021 31 min

Did you know there are over 100 million people in the U.S. between the age of 9 and 34 as of 2021? This is exciting news because most people join associations in their early 30’s, so the future is bright for associations. Many people don’t recognize it, but demographics are one of the top influencers of the economy, and consumer buying habits as well as association membership. Demographics, or the counting of people, allows you to ...

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For years associations required staff to work from the office, even thought technology has greatly improved the opportunity of the work-from-anywhere strategy. With COVID taking shape over the last year, everyone is now finally figuring out that remote work actually works. However, to have the right culture, tools and workspace requires some thinking to ensure your office and employees have an efficient set of processes and communi...

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February 16, 2021 32 min

If there is one thing COVID magnified in every association, it was the need for them to move into the digital age. Like many companies, associations have been resistant to jumping fully into the digital arena. The element of COVID forced every association to fully commit, and moving into digital brings on many new challenges and opportunities. Dave and Tom unpack the key elements to moving your association into the digital age and ...

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February 2, 2021 32 min

We're predicting the future! What will the working world be like post-COVID-19? 

Listen as Dave and Tom make their predictions on the future of work, outline what will determine an organization's success, consider new security solutions for associations, and share how to attract and retain customers in this new world. Tom also shares 6 changes to expect in the coming year to give you a leg up. 

Key Takeaways:

Where there...

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January 19, 2021 30 min

What are the characteristics of an organization that thrives in innovation? Does your organization have a culture of innovation?

Dave Will and Tom Morrison talk about culture, sailing, and terrible book names, spaghetti. You’ll learn about creating a deliberate culture, business strategies to drive innovation, and the questions you need to answer about your business.

If you have a topic suggestion or just want to connect, reach o...

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Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience. 

 

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