Rob Campbell – on how to cultivate your creativity

https://www.linkedin.com/in/rob-campbell-723593/ 

Rob Campbell is Chief Strategy Officer at Colenso BBDO, a creative agency that has worked with iconic local and global brands to produce award-winning work that has the power to create positive change. With Google, Nike and Spotify among the brands Rob has worked alongside; his career path has seen him become a well-known strategist and a champion of creativity and chaos.

Things we chat about:

• 'Head of Strategy' is a position Rob has held a few times before. We discuss what his journey has been like directing creative energy professionally
• The power of chaos and whether disruption is necessary in today's world to capture people's attention
• His project Dream Small and how this came about
• Some of the barriers the youth of New Zealand are facing today.
• Why Rob thinks creative pathways in tertiary education are undervalued
• The need to do more to support entrepreneurship in our young people
• His views on people in management needing to be comfortable with creativity, outside of the industry
• Whether this such a thing as non-creative people
• Why we are so afraid of failure and how we should educate our youth to form healthy relationships
• What creativity contributes to society and its role in tackling how countries deal with mental health
• Covid’s impact on our understanding of creativity's power for health and well-being?
• Sometimes the daily demands of life can be draining. Rob also shares his tips on cultivating creativity and making space for it.