Auto Brand Podcast

Auto Brand Podcast

Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket.

Episodes

January 18, 2022 19 min

We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the final two stages in our four-part product launch framework. We also have a couple of freebies!

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We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the first two stages in our four part product launch framework.

Share
Mark as Played

We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the three types of product launches and the conflict you’ll likely face in your organization.

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December 7, 2021 26 min

Most brands waste extraordinary amounts of money on marketing. In this episode, we’ll share two simple things you can do to flip the switch and start seeing more sales almost immediately. Tune in to learn why clarity trumps cleverness and we'll even review a few top aftermarket brand websites to see if their marketing is hurting or helping their brand.

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November 16, 2021 30 min

As budgeting season approaches, are you wondering how to get more money allocated for marketing? Join us as we discuss three ways to get more marketing money. Whether you’re making the ask to your boss, your board of directors, or the finance team, these tips will help you get the most money possible and shift the way your organization thinks about marketing.

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Is influencer marketing really a viable strategy for aftermarket brands? How do I select the best influencer for my brand? Tune in to hear Cris Payne, aka the Truck Guru, share his thoughts on utilizing influencers within the automotive aftermarket.

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Tune in to a conversation with Alex Martinez, CMO/CCO of Enthusiast Enterprises (Fitment Industries, Custom Offsets, SD Wheel, etc.). In this episode, we’ll discuss YouTube, omni-channel marketing, and building an aftermarket brand in 2021.

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Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.

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September 7, 2021 19 min

Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.

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Tune in to a conversation with Colby McLaughlin, President of Trim Illusions. In this episode, we’ll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.

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Are you underfunding your brand growth with a lack of investment in marketing? How much exactly should automotive aftermarket brands be spending on marketing as it relates to the size of their business? Today on the podcast, we’re going to share the average marketing budget size and what one aftermarket brand did to win by far.

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The Automotive Aftermarket is having a great year when it comes to sales and growth. However, with seasons of growth comes challenges you may not have faced before. With 2021 being a unique year for the Automotive Aftermarket, we spoke with Jeff Stacey of Aeromotive to get his thoughts on current challenges and get to know more about him and the Aeromotive brand.

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We’re back and excited to announce that we have new content coming soon! Tune in for new interviews, new content, and a new host. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom delivered within an hour or less per episode.

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December 31, 2019 18 min

One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket. Download the FREE product launch template at https://autobrandpodcast.com/launch

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What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the off-road segment? Today on the podcast, Lee Riser from Truck Hero talks about her experiences on SEMA Councils, building enthusiast brands, and more on our finale episode for season one.

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Have you struggled to effectively and efficiently manage your ACES and PIES product data? Do you find yourself still using spreadsheets or downstream systems like SEMA Data Coop or DCi to create and manage this information? The problem, for years, has been the lack of a great off-the-shelf solution that met all the needs of manufacturers and resellers alike.

Today on the podcast, we’re going to be discussing the challenges facing ...

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What is the most important voice you should be listening to in your business, if you truly want to grow? Is it the sales team or engineering? Is it your distributor partners or jobbers? Is it the marketing guru, the CMO or Vice President of Marketing?

Today on the podcast, we’re going to talk to Jason Ehrlich, President of Yonder, a brand and product launch agency that specializes in the automotive aftermarket. We’ll discuss the i...

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We’ve heard for years that young people are killing the automotive aftermarket. But is it true? Today on the podcast, we’re going to dive into the 2019 SEMA Market Report where Ryan will divulge the top ten learnings and what we can all do to move forward and continue to grow.

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How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want? Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.

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Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.

Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.

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