Auto Brand Podcast

Auto Brand Podcast

Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket.

Episodes

September 21, 2021 44 min

Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.

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Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.

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Tune in to a conversation with Colby McLaughlin, President of Trim Illusions. In this episode, we’ll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.

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Are you underfunding your brand growth with a lack of investment in marketing? How much exactly should automotive aftermarket brands be spending on marketing as it relates to the size of their business? Today on the podcast, we’re going to share the average marketing budget size and what one aftermarket brand did to win by far.

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The Automotive Aftermarket is having a great year when it comes to sales and growth. However, with seasons of growth comes challenges you may not have faced before. With 2021 being a unique year for the Automotive Aftermarket, we spoke with Jeff Stacey of Aeromotive to get his thoughts on current challenges and get to know more about him and the Aeromotive brand.

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We’re back and excited to announce that we have new content coming soon! Tune in for new interviews, new content, and a new host. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom delivered within an hour or less per episode.

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December 31, 2019 18 min

One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket. Download the FREE product launch template at https://autobrandpodcast.com/launch

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What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the off-road segment? Today on the podcast, Lee Riser from Truck Hero talks about her experiences on SEMA Councils, building enthusiast brands, and more on our finale episode for season one.

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Have you struggled to effectively and efficiently manage your ACES and PIES product data? Do you find yourself still using spreadsheets or downstream systems like SEMA Data Coop or DCi to create and manage this information? The problem, for years, has been the lack of a great off-the-shelf solution that met all the needs of manufacturers and resellers alike.

Today on the podcast, we’re going to be discussing the challenges facing ...

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What is the most important voice you should be listening to in your business, if you truly want to grow? Is it the sales team or engineering? Is it your distributor partners or jobbers? Is it the marketing guru, the CMO or Vice President of Marketing?

Today on the podcast, we’re going to talk to Jason Ehrlich, President of Yonder, a brand and product launch agency that specializes in the automotive aftermarket. We’ll discuss the i...

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We’ve heard for years that young people are killing the automotive aftermarket. But is it true? Today on the podcast, we’re going to dive into the 2019 SEMA Market Report where Ryan will divulge the top ten learnings and what we can all do to move forward and continue to grow.

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How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want? Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.

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Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.

Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.

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The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product catalog in its various formats, including the ACES and PIES data exchange standards.

Today on the podcast, we’re going to talk with Kevin Martin, Product Data Manager at COMP Performance Group, to learn how he helped transform the product catalog and the data process for the 9 brands a...

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What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is it the content? Today on the podcast, we’re going to discuss what makes a website successful in the automotive aftermarket. Ryan will also reveal the top ten things he’s learned over the last 18 years that brand builders can use for building a profitable website.

Show notes and links...

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Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com. Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wh...

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Personally, we all get probably hundreds of promotional e-mails everyday, most going unread. Is this medium too crowded and noisy for it to be of any value to brand builders? Is there anything unique about the automotive aftermarket that lends itself to be better or worse for e-mail marketing? Today on the podcast, we’re going to talk about whether e-mail marketing is dead and give three practical things you should be doing.

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Social media is incredibly important for automotive aftermarket brands. So how do you create an audience or a following? Which networks should you utilize for your brand? How do you reach your audience when Facebook and Instagram continue to throttle organic content for brands? We’re going to talk to social media expert Jake Hopkins of Diode Dynamics about practical ways you can build your brand organically on social media.

Show n...

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What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on? Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.

Show notes and links at http://autobr.us/notes2

Feedback or ideas?  E-mail us at feedback@aut...

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Are you trying to get your product picked up by distributors? Are you already selling through distribution and want to know how to maximize your sales? Then this episode is for you. Today on the podcast, we're going to talk with Tim Odom, President at The AAM Group, about how we can better partner with distributors, become more appealing, and help grow into being the brand of choice.

Show notes and links at http://autobr.us/no...

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