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August 25, 2025 16 mins

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Are you drowning in AI terminology and wondering which tools will actually move the needle in your agency? Custom GPTs, AI assistants, AI agents—everyone's throwing around these terms, but nobody's explaining what you should actually be using.

In this episode, Alane teams up with Beau Cunningham to cut through the confusion and give you a crystal-clear breakdown of when to use what. No more wondering if you're missing out on the "better" solution.

You'll discover:

  • The real difference between GPTs and AI agents (and why it matters for your workflow)
  • How to train a custom GPT on client knowledge so new team members aren't starting from scratch
  • Why GPTs require conversation while agents actually do the work for you
  • A live example of their automation tool that's been running for years

Stop second-guessing your AI strategy. Beau and Alane break down exactly which tool solves which problem, so you can pick the right solution and start seeing results immediately.

Whether you're just getting started or ready to level up your current AI setup, this episode gives you the roadmap to make smart decisions about your AI stack.

See a custom GPT in action by testing out Willy the Workflow Wizard! He's powered by a custom GPT that is supported by automation. Check him out here! 

Disclosure: Some of the links above are affiliate links. This means that at no additional cost to you, we may earn a commission if you click through and make a purchase. Thank you for supporting the podcast!

For more information, visit our website at biggestgoal.ai.

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