Step onto the show floor at SUPERZOO 2025, North America’s largest pet industry trade show, without leaving the comfort of your home! In this episode, co-hosts Dr. Stephanie Clark and Jordan Tyler take you behind the booths and into their conversations with first-time exhibitors, longtime industry veterans, and innovators shaping what’s next for pets and their people. From playful product launches to thought-provoking insights on humanization, co-manufacturing, and what real innovation looks like, this is your backstage pass to the buzz, the lessons, and the laughs that made this year’s SUPERZOO experience unforgettable. And stay tuned for more episodes from the SUPERZOO 2025 show floor!
Helpful Links
Learn more about SUPERZOO: https://www.superzoo.org/
Check out the organizations and brands mentioned in today’s episode:
- World Pet Association
- Ambeezy’s Organic Treats
- Wynwood Dog Food
- Dash & Lili on TikTok, Instagram, and Facebook
- PetAg
- Three Dog Brands
- Bulldog Marketing & Sales and Petbeing
- Pet Pro Media and Pet Industry Network
- Plato Pet Treats
- Phelps Pet Products
- Dave’s Pet Food
Tune in 🎧 Innovation or Imitation? Inside Zoomark 2025
Read more about WSAVA Global Nutrition Guidelines from Dr. Bradley Quest, Principal of Veterinary Services at BSM Partners: https://wsava.org/global-guidelines/global-nutrition-guidelines/
Show Notes
00:00 – Inside the Episode
02:23 – SUPERZOO Past and Present
09:22 – SUPERZOO 2025 By the Numbers
09:51 – First Impressions from Emerging Brands and Pet Influencers
17:09 – Insights from Industry Veterans
21:12 – Humanization is Here to Stay
23:46 – Jordan Eats a Dog Treat
24:55 – True Innovation, or Just Good Marketing?
29:57 – DYK? The Scoop on Co-Manufacturing
35:26 – A Healthy Industry
37:18 – Dave Ratner’s Crucial Message for Pet Parents
39:15 – Today’s Key Takeaways
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