Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a cult wellness destination that evolved into a category-defining, design-led nail care brand.
But the version of Cyndi you see today is not how this story begins. It begins with dropping out of college twice, working nightlife to stay financially stable, starting over in her mid-twenties with unpaid internships, and quietly questioning whether she was actually “good” at anything.
When she opened Chillhouse, it wasn’t instant success. It was long hours, tight margins, staffing challenges, seasonality, expansion risks, and the constant pressure of making payroll. She had to learn how to raise money, survive volatility, and pivot when the original business model was not scalable. The breakthrough came when she listened to her customers and launched salon-quality press-on nails, a move that completely transformed the trajectory of the company.
In this episode, Cyndi shares what it really takes to rebuild confidence when you feel behind. We talk about the unglamorous realities of running a service-based business, why shiny opportunities can become expensive distractions, how motherhood reshaped the way she leads, and what shifted when Chillhouse entered a new chapter through its acquisition by KISS Beauty Group.
If you have ever questioned your path or wondered whether you are capable of building something bigger than you imagined, this conversation is for you.
In this episode, we’ll talk to Cyndi about:
* Why becoming obsessed is what makes you “good” at something. [01:50]
* Growing up around small business hustle — but craving financial stability. [03:41]
* Rejecting the traditional 9–5 and carving her own path. [08:14]
* Starting over at 25 and taking an unpaid internship to rebuild. [10:57]
* Blogging before influencing was mainstream and monetizing early. [15:07]
* The desire to build something physical and the birth of Chillhouse. [17:43]
* Why the original business model had to evolve. [22:37]
* Raising money for the flagship store. [27:49]
* Challenging moments Cyndi experienced in the business. [28:31]
* The hard lesson of expansion and chasing shiny opportunities. [32:33]
* Letting customer behavior guide the pivot to nail care. [34:45]
* Testing products before discovering the breakout opportunity. [36:57]
* Launching press-ons and creating instant brand recognition. [40:14]
* From viral growth to legacy credibility: why today’s virality starts with product performance. [44:27]
* Motherhood, infrastructure, and building real support systems. [47:14]
* Why exiting her business wasn’t the goal, but the right partnership changed everything. [54:07]
* Moving from survival mode to structured, strategic growth. [56:46]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
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Follow Cyndi:
* Instagram: https://www.instagram.com/cyndiramirez/
* Instagram: https://www.instagram.com/chillhouse/
* Website: https://chillhouse.com/
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