When you talk to leaders who are struggling or frustrated, there’s one phrase that crops up often: “You don’t understand.” You don’t understand my industry. You don’t understand how hard it is to get leads. You don’t understand how competitive it is out there. In this One on One episode, Kris talks about the fact that most challenges are the same across all industries and among all human beings. If you find yourself saying “you don’t understand” often (along with its cousin, “if I do that, this is going to happen”), then you might need to take a look in the mirror. Are your challenges really that unique, or are you just afraid to address them?