18. Inside the Market - Yacht Sales Insights & Trends for April 2026 - Berthon International Yacht Brokerage

The 2026 sailing season is now properly underway, and with boats launching across Europe and the Mediterranean season beginning to gather pace, the market is starting to reveal where confidence, caution, and genuine activity currently sit.

In this episode of Inside the Market, Ben Cooper and Alan McIlroy discuss the Top 7 Yacht Sales Insights for April 2026, drawing on conversations from across Berthon’s international offices in the UK, Spain, Sweden, and the USA.

The picture, as ever, is mixed.

General enquiry levels remain noticeably lower than this time last year, but the quality of enquiry has improved considerably. As Ben explains, “the people that you are talking to, those targeted enquiries, they’re quite focused and they want to buy boats.” Fewer casual browsers perhaps, but more serious buyers prepared to make decisions.

One of the clearest trends emerging this spring is the pressure on the production yacht market between 40 and 60 feet. Buyers appear to be waiting for further price adjustments, even as the season begins. In a crowded marketplace, pricing and presentation are becoming more important than ever.

At the other end of the spectrum, well-prepared quality yachts continue to attract strong interest. Bluewater cruisers and proven offshore brands remain particularly resilient. “There’s always a market for those well-presented quality marques that represent good value,” Alan notes, reflecting a trend being seen across multiple territories.

The discussion also looks at the Palma International Boat Show, which Berthon has just returned from. While general footfall may have felt lighter than previous years, both Ben and Alan highlight that the show remains hugely important from a brokerage perspective, particularly for networking, getting brokers aboard yachts, and generating future sales conversations. As Alan puts it, “what we as an industry use Palma for really is to show other brokers the boats.”

New yacht sales remain more measured overall, although there are signs of renewed confidence within the quality segment. Both Pegasus and Solaris are seeing more serious discussions beginning to develop again, particularly where buyers are looking for well-built, performance-oriented cruising yachts designed for long-term ownership.

The episode also touches on broader regional differences. Sweden continues to see a highly active and liquid local market, while elsewhere some owners are choosing to hold onto their yachts for another season rather than bring them to market after investing in spring preparation and refit work.

As always, the fundamentals remain remarkably consistent. High quality yachts, properly presented and realistically priced, continue to find buyers, even in a more selective marketplace.

Key Points

• The 2026 sailing season is now underway, with activity increasing across all Berthon territories
 • Enquiry levels are lower than in 2025, but conversion rates are significantly stronger
 • Production yachts in the 40–60 foot segment remain under pricing pressure
 • Palma Boat Show delivered focused, high-quality brokerage interest despite lighter footfall
 • Sweden and parts of Northern Europe continue to show strong local market activity
 • New yacht sales are showing signs of renewed confidence in the premium segment
 • Well-presented, high-quality yachts continue to sell at sensible price levels