Best of Book Marketing
A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com
Episodes
We've covered so many amazing marketing topics for authors in second season of The Best of Book Marketing Podcast, from Facebook and Amazon ads, to book covers, author branding, and what to do to boost slow book sales.
In this episode, we recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!
https://www.ti...
With special guest, USA Today and Wall Street Journal bestselling author, Pamela Kelley.
In this episode, specially timed for Women's Fiction month in June, we dive into all things book marketing for women's fiction.
Pamela Kelley is a USA Today and Wall Street Journal bestsellingauthor of women's fiction, family sagas, and suspense.
She has published both traditionally and indie, and willjoin us to share insights about how to succeed...
You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.
In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.
We'll walk through how we think about a...
With special guest, Jean M Grant.
Author journeys take many turns, and a huge one is when you get your rights back from your publisher.
In this episode, we discuss what to do after getting your publishing rights back. Where to start, what it means for marketing, and whether it's worth the rights reversion effort (Hint, it probably is!).
Jean’s Author Toolbox - with her Google doc with step by step help on rights reversion (How ...
Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden?
On this episode of The Best of Book Marketing Podcast, we cover author websites from A to Z, leaving you ready to tackle this important business asset with confidence.
Join our Substack for posts with quick tips, and a chance to pose questions to Lainey and Pa...
With special guests Christine Gunderson and Gabi Coatsworth.
We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief.
Christine Gunderson is an award-winning, Amazon bestselling author. Gabi Coatsworth is an award-winning British-born author
They'll share what worked, what they'd cut without hesitati...
We love our book babies, but sometimes they don't sell as well as we'd hope.
In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it’s the book!
We'll cover lots of practical ideas to help get your book sales back on track.
Episode Sponsor:
12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with...
Data Protection and Staying Safe as an Author, with special guest Liz McLaughlin.
As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities.
In this episode, we invite Liz McLaughlin to help us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns (viruses, getting water on your laptop anyone like Lainey!), we talk about how to ...
With special guests, Kimberly Belle and Saleema Ishq.
Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books.
Kimberly Belle is the Edgar Award winning, USA Today & internationally bestselling author with over one million copies sold worldwide. Her titles include The Paris Widow, The Marriage Lie, a Goodreads Choice Awards s...
With special guest, Damon Freeman of Damonza.
Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone.
In this episode, we get book cover design tips from the experts at Damonza. They're the talented team that just remade the cover of Lainey's debut, The Exit Strategy.
Get behind-the-scenes details on Lainey's experience recovering her book so ...
With Special Guest, Janet Margot
Many authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media.
As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you.
If...
AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more.
In this episode of The Best of Book Marketing Podcast, Lainey Cameron and Paulette Stout dive deep into the world of AI and share easy ways any author can harness the benefits without sacrificing your values.
If you've been curious about AI and how to make sense of it,...
With Special Guest, Heidi McIntyre
It's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books.
In this episode , we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre.
If you've consider running Facebook ads, you won't want to miss this ep...
We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores.
In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in!
We’d love if you sent us fut...
With Special Guests Laura Drake & Sharon Dukett
Marketing books is hard, but what if your book includes themes readers might consider sensitive or controversial?
From political commentary and social issues, to serious medical topics like cancer, dementia or the right to die, how should you approach marketing books like that?
Join us for a frank conversation about the challenges and opportunities presented when marketing controvers...
With Special Guest Jessie Cunniffe of Book Blurb Magic, expert on writing book blurbs that sell.
The book blurb (back cover description) is one of the most essential elements for your book's success. But it can also be one of the most challenging!
In this episode, Jessie Cunniff joins Paulette and Lainey to go deep on her formula for writing a great blurb and discuss mistakes to avoid.
Jessie Cunniffe is a professional blurb writer a...
With Special Guest Camille Pagán, master-certified career and mindset coach and #1 Amazon Charts and Washington Post bestselling author of numerous novels.
Nothing in life goes as expected, and the same is true for our author journeys.
Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better.
Lainey and P...
Setting goals is a great way to ensure you're spending your precious time and resources on what matters. Join Paulette Stout and Lainey Cameron as they discuss tips for authors looking to set annual goals, including ways you can effectively measure along the way.
Your fearless hosts will also go over their personal goals for 2025, and spoiler alert--sometimes not doing something can be a goal too!
With Special Guest Mark Leslie Lefebvre, author of An Author's Guide to Working with Libraries and Bookstores.
Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries.
But how do you get your book in a bookstore or library?
In this episode, we're pleased to welcome Mark Leslie Lefebvre, an author, professional speaker and bookseller with over 30 years of experience, to tal...
Authors are always told to prioritize author newsletters. But why is that and how should one go about building and engaging with an audience via email?
In this episode, we'll dive into the both the basics of author newsletters, how to build a community, and also how to up-level your game if your newsletter has gone stale.
Join Lainey and Paulette’s author newsletters to see how we do it :)
Visit our episode page f...
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