Top Five Reasons Your Station Should Be Podcasting with Mike Wilkerson

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/five-reasons-your-station-should-be-podcasting

The podcasting audience continues to grow, and its reinvigorating audio listening and advertising.  An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of Americans say they listen to more podcasts than a year ago. The average podcast listener tunes into seven shows a week, consuming up to 6 hours of total listening time.  Whether you like it or not, podcasting is officially mainstream media.

Check out more exciting podcasting stats at https://www.demandsage.com/podcast-statistics.

This week we want to offer five reasons your radio station should be podcasting, and we’ve enlisted the help of Mike Wilkerson, owner of the 2GuysTalking Podcast Network in St. Louis.  Mike has been hosting, producing, concepting, and enhancing podcasts since 2005. He produces content for his growing client across the nation, remotely, from his Podcast Capture Studios and via “The Podcast Bug” - a 1974 custom Super Beetle with a recording studio built inside. Mike’s bottom line is, “Podcasting is Captured Perspective.”

#1. Consider Podcasts as On-Demand Radio

#2. Podcasting Builds Intimate Relationships

#3. Podcasts Are an Extra Marketing Channel

#4. Podcasts are Easy for Radio Stations to Promote

#5. Podcasting Generates Revenue

To stay ahead, radio needs to focus on what it does best and apply it to podcasting. Create podcasts based on the content you’re already creating or that ties in with your communities. Also, look into creating for underserved audiences.  Is there a particular audience in your market that nobody is serving with a radio station?  That’s a podcast opportunity. You'll miss this additional revenue if you consider podcasts a competitor.

See what your team is passionate about and try to build an audio community around those in-house experts. Studies show that more listeners would listen more often if a well-known personality hosted a show, but podcasters do not have to be morning show hosts.  That passionate salesperson who’s always wanted to be on the radio might have a winning podcast show.

Just about everyone is starting a podcast, but do not let that fact be a stumbling block.  Radio groups have seen the potential podcasts offer to extend their reach.

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