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March 12, 2021 45 min

James Muir could be one of the most analytical people in sales but because of that he has created the perfect close!  I mean this, it's the perfect close and so perfect he wrote a book about it! 
These two simple questions have changed peoples lives and closing rate significantly and when used properly, are actually timing questions rather than closing questions.
It's fair to say his book, The Perfect Close, is worth reading twice and full of tactics and fundamentals that we should be using everyday in our sales journey.
Chapter 12 however, is where the rubber meets the road.
Check out this chat that is FULL of nuggets that you can implement now for success!

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