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April 9, 2021 40 min

Be transparent about what you're not great at with your customer....?
What? Really??

YES! This is the message from Todd Caponi, the best selling author and owner of Sales Melon.

Todd, a self proclaimed sales nerd, quit his job as CRO and wrote his best selling book, The Transparency Sale, after his success in a meeting where he presented what his company is NOT capable of doing!
He was blown away with how quickly he closed a multimillion dollar deal by being transparent about his incapabilities and basically decided to quit his job and write a book!
This episode he explains how buyers think and how you can create more trust, quicker, by being transparent and showing your customers what you can and cannot do!

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