Be transparent about what you're not great at with your customer....?
YES! This is the message from Todd Caponi, the best selling author and owner of Sales Melon.
Todd, a self proclaimed sales nerd, quit his job as CRO and wrote his best selling book, The Transparency Sale, after his success in a meeting where he presented what his company is NOT capable of doing!
He was blown away with how quickly he closed a multimillion dollar deal by being transparent about his incapabilities and basically decided to quit his job and write a book!
This episode he explains how buyers think and how you can create more trust, quicker, by being transparent and showing your customers what you can and cannot do!
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