October 1, 2023 • 24 mins
Are you ready to see your business through a lens you've never considered before?
This eye-opening episode offers a unique perspective on how we view our tools, documents, and critical legal constructs like privacy policies, as if they were our employees. We'll explore together how this shift in viewpoint can maximize their potential and lead to unexpected paths of success for your business.
Did you ever think your privacy policy could be one of your most vital employees?
This episode takes an in-depth look at how a privacy policy, when viewed as an employee, can not only protect your business from legal issues but also establish a secure environment where data is handled responsibly.
Our discussion extends to how these policies, like employees, can have defined roles and access to data, fortifying your business's security. With a redefined perspective, discover how even legal documents can significantly contribute to your business profits and streamline your decision-making processes. Join us on this exciting journey to redefine the conventional and elevate your business to new heights!
Thanks for listening. Take the BIZLEBOX™ QUIZ ➡️ How Legally Prepared Are You
This podcast may be considered attorney advertising and is provided for educational and informational purposes only. This is not legal advice specific to any situations.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tamsen Horton (00:00):
In today's episode, I am going to probably
introduce you to an aspect or away of looking at your business
that you may have not heardbefore and I am a huge advocate
of.
There is team humans in ourbusiness and there is team tech
(00:21):
in our business, and we hireboth of them and Team tech.
For me, tools are employees.
Everything I have in my home,everything I have in my business
, is part of One of those teamsand, as I am an attorney, as I
work with businesses all thetime, one of the main
(00:43):
ingredients that I'm dealingwith our documents and proposals
and agreements and All kinds ofpieces of paper and, believe it
or not, those pieces of paperare your employees.
So this is going to be a seriesof bunch of different episodes
(01:04):
where I really want you to getto know these employees that, if
you're proactive, you alreadyhave them working for you.
Are you Allowing them to work totheir full potential?
Or, if you're just gettingstarted, you're just opening up
a new aspect of your business?
You may not have even hiredthese employees yet, but more
(01:28):
than likely you know.
Yep, I need to get them at play.
So Join me, I'm gonna roll allof this out and have a little
fun with it.
Because Everything you do inyour business at least for me,
when I'm looking at it throughthe lens of how is this helping
me, how is this person or thisthing working in the business
(01:53):
helping me work on the business,then everything it just takes
on a really colorful, delightful, enjoyable at times angle and
it also makes decisions mucheasier when they're viewed
through the lens of do I hireyou?
(02:14):
Do I fire you?
Do I need to retrain you?
How long is it going to take meto onboard you All of those
pieces.
When you view it as an employee, I think it gives us the
ability to be more effectivebusiness owners, using all of
the ingredients that make up ourbusiness.
Kip Horton (02:41):
Welcome to the Bizzlebox podcast, the go-to
source for out-of-the-boxentrepreneurs.
Here you found business andlegal in a box, all neatly
packaged, how thoughtful, withentertaining stories and
unforgettable metaphors fromlicensed attorney Tampson Horton
to design and achieve aprofitable and legally secure
(03:01):
business that makes an impactand allows you to fully live on
your terms.
Can you ever have an attorneywithout a disclaimer?
Nope, never going to happen.
Here's one just for you.
Bizzlebox provides high qualityinfo on business and legal
issues, but to get the bestadvice for your situation, find
(03:23):
an attorney you know like andtrust.
Tampson is an attorney, butshe's not your attorney.
She is my mom.
Now here's Tampson.
Tamsen Horton (03:35):
Now I am so all about business success, and my
guess is, if you are listeningto this, you are in some way,
shape or form, connected to abusiness, whether it's your own,
whether you're working insomeone else's but this whole
world of being involved inbusiness is something that is
(03:59):
exciting to you and intriguingto you, and that is where I want
to introduce, in a lot of ways,what I'll call a Vujadeh
perspective on a hidden employeeof your company, and that is
your privacy policy.
(04:19):
Now, you might be wonderingwhat is a Vujadeh perspective?
Well, many years ago, I was inthe corporate realm, working in
a business, and we really neededthe company to put aside all of
the well.
We've always done it this way.
(04:39):
Well, that's the way it is.
Well that you know.
No, that's just the way it'sdone, because we needed them to
look at things from a freshperspective, to say what if we
just put those things aside notsaying throw them out, but what
if we just put them aside for aday and let's talk about things
from a fresh perspective?
(05:00):
It is also what I named myfirst law firm back in 2011.
And that was Vujadeh law, whichwas simply seeing law from a
fresh perspective and that's theperspective that I brought to
Bizzlebox and that is theperspective that I want to share
with you about a privacy policy, because I don't know about you
(05:25):
, but it's a pretty dull, boring, pretty dry topic.
In all honesty, it's a privacypolicy.
It lives at the bottom of awebsite, it might show up in
some contracts but, honestly,the thing's pretty stupid.
It just sits there, it doesn'treally do anything.
(05:46):
I, you know, you may have heard, you know sometimes, where
people are being scary, like, ohmy goodness, if you don't have
this, the world, you know, couldend or you could get all of
these fines.
And well, that's not entirelyinaccurate.
I think there are times, whenlegal is concerned, that a few
(06:08):
too many fangs and fire what Icall fangs and fire, which is
nothing but a scare tactic.
You know really big fangs andthings that spew fire, those are
always scary.
It doesn't need to be.
And your privacy policy?
Really, what I want to sharewith you is view this as an
(06:28):
employee, as a very valuableemployee, because I'm going to
show you what this employee isreally really bringing to your
business and what it in a lot ofways, when you shift your
thinking, when you look at legalfrom a fresh perspective, from
a new perspective, from aslightly different angle.
(06:52):
Suddenly they're like oh,that's that's not dull and
boring and drab.
That actually is making memoney, that is making decisions
more easy and that's what legalshould do.
I want you to have unbelievablebusiness success.
In the way that you definesuccess on your terms, that is
(07:15):
different for all of us.
But getting to your privacypolicy, if you don't know what
this is, it is a legal document.
It basically is telling peoplehow you handle data.
It typically lives in footersof websites.
It may show up in contracts.
So for any of you didn't knowwhat that was, that should give
(07:38):
you enough of a foundation toeasily, easily, follow along.
So when we're meeting this newemployee, we'll call her Ms, ms
or Mr or it doesn't matter youremployee, which is privacy
policy.
They are there to really help.
(08:00):
You know your business and weknow.
Clear businesses typically sellmore goods and services because
they're not muddled, they knowexactly where they're going, all
of their efforts align and theystay focused.
Your employee privacy policy isasking you to know what is the
(08:26):
specific data that you'recollecting.
So we're going to kind of gothrough this in sections of what
the privacy policy employeedoes.
One section is they tell peoplethis is the data that I'm
collecting.
Now that's not dull, drab orboring.
That is your opportunity toreally know what am I collecting
(08:48):
on my lead magnets?
Am I collecting name and emailand a phone number?
Am I collecting questions aboutsomeone's business anniversary
or what kind of food they prefer?
Or, if it happens to be, let'ssay, what type of climate they
live in if you are doinggardening type content, what
(09:14):
stage of a pregnancy that theywere in, what ages of their
children?
All of those seem like veryinnocuous pieces of data, but
when personal data is concerned,that's what your employee
privacy policy really wants tomake sure that you know how to
(09:37):
best serve your business byanswering privacy policies
questions to you.
And when we are collecting thatdata, we have to know what is it
we're collecting and we want itto be safe.
This is where I always like totell people put yourself in the
(09:59):
shoes of the person signing upor the person purchasing from
somebody else's business.
We definitely want to get thething that we want.
They have to have a location tosend that.
So in the case of a lead magnet, if someone has the top 10 tips
in an area that you want, youhave to give them a location to
(10:24):
send it to.
But on the one hand, you wantto get what you want and, on the
other hand, you want to knowthat that data, that location,
piece of data, is safe, thatthey're treating it in a
responsible, ethical way.
That is incredibly important tous.
(10:45):
I don't want people misusing mydata.
I also want to get what theyhave.
So there's this internaltension and that's why your
employee privacy policy isideally situated to help with
those pieces of tension.
So, in your realm, knowing yep,I am collecting name and email
(11:09):
and phone number this is whatI'm collecting.
Well, that means I have to knowmy lead magnets and my offers.
So it gives you again anopportunity to be crystal clear.
Do you need to collect addressinformation?
Well, if you need that addressinformation on your offer, you
want to make sure that yourprivacy policy employee knows
(11:33):
what your offer.
I also consider those employeesof my business that your offer
is doing.
So it's making sure that themetaphorical right hand knows
what the left hand is doing.
Once we have that data.
Another question that youremployee privacy policy is going
to help you focus in on iswhere is the specific location
(11:57):
of that data going?
This is a great time to makesure that one you have the tech
in place to not only collect thedata but to send it to a
location where you can store itand use it.
If you are running a businessonline, you know there are lots
(12:23):
of different tools and there'snothing worse than when you
think something's hooked up andit's not hooked up.
So when you are answering youremployee privacy policies
questions and it you have to say, yep, here is the location.
I have this tech, the tech ishooked up.
(12:43):
I know that the tech is goingto get the data from where I've
asked for it into a place that Ican store it and use it.
That's a to me, this reallyvaluable.
I need to know that, whenpeople are taking, for instance,
the Bizzlebox quiz, that youcan answer the questions, and
(13:04):
when you're prompted for yourname and your email address so
that I can give you moreinformation that you want, that
I know in my case, it's goinginto the tools that I have hired
for my tech team.
So very, very important pieceof information there.
You also, if I've sent theinformation.
(13:26):
Thank you, employee privacypolicy for making me be specific
about where it is going and youdon't need to name the tool.
I should throw that in rightnow.
I, at the moment, I use almostall of the tools that are
offered by Kajabi.
That's where I've had myplatform for very long time, but
(13:46):
I do hire and fire tech whenthe tech employees are not
behaving the way that I needthem to or performing the way
that I need them to.
So you can have general whilestill being specific and, more
importantly, it's for you toknow yes, it's going here, I'm
storing it here so that ifsomeone asked you, you could
(14:07):
easily tell them when you arestoring this and you're using it
and you get to the point whereyou are bringing other people
into your business.
This becomes really important,because now employee privacy
policy is like okay, I'll usemyself as an example.
(14:29):
Tamsen, you need to be reallyclear who has access to this
data and who gets to use thisdata.
Now, data also comes in manyshapes, sizes and forms and in
this instance, I think it'sreally helpful.
I always picture a bookshelf,so if you want to picture a
(14:50):
bookshelf in your brain at themoment, on the far left-hand
side.
Let's make that the low end ofdata.
Something that, to me, I willdefine as low is an email
address.
The reason I'm putting in aslow is someone can give me a
junk email address.
(15:10):
They won't get what they wanted, you know, in that instance,
because they can't deliver it.
But you might have two or threedifferent emails.
But when you're first gettingto know someone, or when you're
signing up for a challenge oryou're entering a giveaway, you
might give them what is adeliverable email, but it's
(15:31):
basically a junk email.
It's not your real emailaddress.
We all know that.
You got the yep, you can havethis one because I don't really
care.
And then there's the oh, Ifinally trust you, I'll give you
that email address.
I know this.
I have run an online businessfor over a decade and by the
time someone comes in as acustomer, they're like hmm, yeah
(15:52):
, can we actually get rid ofthose other one, two, three or
ten junk email addresses and youcan actually now have the real
one?
So low end is an email addressthat you're not highly attached
to, versus the higher end I amgoing to put health information,
so your personal medical record.
(16:14):
So that, to me, is thecontinuum when we're working
with this, when privacy policyemployee is helping you keep
your business on solidfoundation so that you can
experience business success,it's really saying where on that
continuum is my information?
(16:34):
Because different levels havedifferent laws at play and the
entire reason law has to getinvolved is because people are
not playing nicely, people arenot doing what they're supposed
to do with it, a loophole hasbeen created, abuse has happened
and that whole idea of I wantmy data to be safe, at some
(17:00):
point in time it wasn't beinghandled in a safe way and so
that's where the law steps in.
And it's a lot of times wherethe disconnect happens between
oh, this is just some dull likesilly.
You know policy that I need tohave on my website because
somebody said I had to have one.
So I bought a template, Ifilled it out and we're done.
(17:22):
Missed opportunity.
Booja Day perspective.
Look at it from the freshperspective of really thinking
through where, how am Ioperating my business?
Where are these pieces going?
Because this is where employeeprivacy policy is designed to
help you, quite honestly.
It's there to help you and itis minimizing your exposure in
(17:50):
terms of you don't want to beresponsible for people who abuse
, who misappropriate, who takeadvantage.
You really want to put and Ilove using metaphors because
they make it easy to rememberthings I really want my big
(18:13):
business in that is beautifuland successful in all the ways
that I have designed it anddefined it.
I want to put a nice fencearound that business.
I don't want stuff from theneighbors creeping in to my nice
, designed, decorated setupbusiness, and that's really
(18:36):
another function of youremployee privacy policy is to
say, yes, here is this business,here is this thing that you're
creating and designing anddelivering and running and
enjoying all of those aspects ofit, and put a nice fence around
(18:57):
it.
That's really what.
And we'll talk about otheremployees that I think are very,
very exciting.
I will introduce them to you inupcoming episodes, like terms
and disclaimers and disclosures.
I also think those are veryexciting and dependable
employees.
They're putting the perimeteraround and saying, nope, this is
(19:21):
what's happening in thisbusiness and if you venture out
because you like I, you'relinking to other great resources
.
I also know there's a wholerealm of the internet that I
couldn't even access that wholedark web and people that are, do
you know, nasty, awful things.
I don't want to everinadvertently get pulled into a
(19:49):
legal argument because I didn'thave a fence up, like I could
say, well, no, that wasn't in myyard, but if I haven't, didn't
have the fence, it gives thelegal people, the judges, the
attorneys those are typicallywho's going to be involved.
It just gives them anopportunity to say, well, was it
(20:10):
really your yard?
Like I'm going to argue thatthat that was.
You know, that was in your yard, and I'm like, no, it wasn't in
my yard.
I'm like, well, where's thefence?
Oh well, I was meaning to putthat fence up.
It really was.
I was meaning to hire thatemployee privacy policy and it
just didn't get around to it.
So, or I put up a fence and Ilate night copy and pasted
(20:35):
someone else's employee privacypolicy because I was pretty sure
their business knew what theywere doing and they had their
act together Also, not a reallygood thing to do, but that is
where, to me, the law comesalive.
The law is so incredibly cool.
(20:55):
And if you don't know thisabout myself, I didn't set out
to be a lawyer.
I became a lawyer because I wasworking in the corporate
business realm and I didn'tunderstand why the law just
seemed like this mean ogre, likeevery good idea.
It seemed like it just keptslamming it down and I didn't
(21:19):
like that.
I was like no, there's allthese cool things we can do.
So having a Luja day perspective, seeing something that I think
is often positioned as doled,drab, boring and like this is
like.
This is so stupid, like why doI need this stuff in my website
(21:39):
footer?
Does it really matter?
I'm arguing and, I hope,introducing you to the idea that
it does matter.
It is a employee of yourcompany.
It gives you the opportunity tobe very clear on your lead
bagnets, crystal clear on youroffers, very clear in job
(22:00):
descriptions in terms of who hasaccess to what and how can they
use it.
Now, does that information livein the privacy policy?
Because it does, but sometimesit lives in other areas of your
business and for most businesses, the way that you include in in
terms of oh, that needs to showup somewhere else in the
(22:23):
business is because it'sanchored in this privacy policy.
So that is what I wanted tointroduce you to.
Is that your privacy policy?
Yes, what data are youcollecting?
Where is it stored?
How is it used?
What are you doing with cookies?
How do you distribute it?
How do you remove it?
(22:45):
How do you disable access to it?
All of those things, yes, arecovered in privacy policies,
absolutely.
But, more importantly, it is areally, really valuable employee
of your business in that itputs a perimeter around what
(23:05):
you're designing, and it puts itaround in such a way that
you're also designing theperimeter.
You're saying intentionally,yep, I'm putting this and this
and this inside of my perimeter,and if it's outside of my
perimeter, I'm not going to be,let's say, irresponsible.
(23:26):
I'm not going to knowingly beirresponsible, but if something
inadvertently happens, I'm alsonot going to be held responsible
for things that are happeningoutside of the perimeter that my
employee privacy policy hashelped me create.
Kip Horton (23:49):
Thanks for tuning in .
If you enjoyed this episode,please leave a review and share
it with a friend.
At Bizzlebox, we love helpingentrepreneurs succeed.
We offer a variety of reliable,easy to use tools.
At Bizzleboxcom, our goal is tohelp you have a profitable and
legally secure business so youcan make your impact while
(24:12):
living fully on your terms.
Until next time, take whatyou've learned and put it to
work for you.
In today's episode, I am going to probably
introduce you to an aspect or away of looking at your business
that you may have not heardbefore and I am a huge advocate
of.
There is team humans in ourbusiness and there is team tech
(00:21):
in our business, and we hireboth of them and Team tech.
For me, tools are employees.
Everything I have in my home,everything I have in my business
, is part of One of those teamsand, as I am an attorney, as I
work with businesses all thetime, one of the main
(00:43):
ingredients that I'm dealingwith our documents and proposals
and agreements and All kinds ofpieces of paper and, believe it
or not, those pieces of paperare your employees.
So this is going to be a seriesof bunch of different episodes
(01:04):
where I really want you to getto know these employees that, if
you're proactive, you alreadyhave them working for you.
Are you Allowing them to work totheir full potential?
Or, if you're just gettingstarted, you're just opening up
a new aspect of your business?
You may not have even hiredthese employees yet, but more
(01:28):
than likely you know.
Yep, I need to get them at play.
So Join me, I'm gonna roll allof this out and have a little
fun with it.
Because Everything you do inyour business at least for me,
when I'm looking at it throughthe lens of how is this helping
me, how is this person or thisthing working in the business
(01:53):
helping me work on the business,then everything it just takes
on a really colorful, delightful, enjoyable at times angle and
it also makes decisions mucheasier when they're viewed
through the lens of do I hireyou?
(02:14):
Do I fire you?
Do I need to retrain you?
How long is it going to take meto onboard you All of those
pieces.
When you view it as an employee, I think it gives us the
ability to be more effectivebusiness owners, using all of
the ingredients that make up ourbusiness.
Kip Horton (02:41):
Welcome to the Bizzlebox podcast, the go-to
source for out-of-the-boxentrepreneurs.
Here you found business andlegal in a box, all neatly
packaged, how thoughtful, withentertaining stories and
unforgettable metaphors fromlicensed attorney Tampson Horton
to design and achieve aprofitable and legally secure
(03:01):
business that makes an impactand allows you to fully live on
your terms.
Can you ever have an attorneywithout a disclaimer?
Nope, never going to happen.
Here's one just for you.
Bizzlebox provides high qualityinfo on business and legal
issues, but to get the bestadvice for your situation, find
(03:23):
an attorney you know like andtrust.
Tampson is an attorney, butshe's not your attorney.
She is my mom.
Now here's Tampson.
Tamsen Horton (03:35):
Now I am so all about business success, and my
guess is, if you are listeningto this, you are in some way,
shape or form, connected to abusiness, whether it's your own,
whether you're working insomeone else's but this whole
world of being involved inbusiness is something that is
(03:59):
exciting to you and intriguingto you, and that is where I want
to introduce, in a lot of ways,what I'll call a Vujadeh
perspective on a hidden employeeof your company, and that is
your privacy policy.
(04:19):
Now, you might be wonderingwhat is a Vujadeh perspective?
Well, many years ago, I was inthe corporate realm, working in
a business, and we really neededthe company to put aside all of
the well.
We've always done it this way.
(04:39):
Well, that's the way it is.
Well that you know.
No, that's just the way it'sdone, because we needed them to
look at things from a freshperspective, to say what if we
just put those things aside notsaying throw them out, but what
if we just put them aside for aday and let's talk about things
from a fresh perspective?
(05:00):
It is also what I named myfirst law firm back in 2011.
And that was Vujadeh law, whichwas simply seeing law from a
fresh perspective and that's theperspective that I brought to
Bizzlebox and that is theperspective that I want to share
with you about a privacy policy, because I don't know about you
(05:25):
, but it's a pretty dull, boring, pretty dry topic.
In all honesty, it's a privacypolicy.
It lives at the bottom of awebsite, it might show up in
some contracts but, honestly,the thing's pretty stupid.
It just sits there, it doesn'treally do anything.
(05:46):
I, you know, you may have heard, you know sometimes, where
people are being scary, like, ohmy goodness, if you don't have
this, the world, you know, couldend or you could get all of
these fines.
And well, that's not entirelyinaccurate.
I think there are times, whenlegal is concerned, that a few
(06:08):
too many fangs and fire what Icall fangs and fire, which is
nothing but a scare tactic.
You know really big fangs andthings that spew fire, those are
always scary.
It doesn't need to be.
And your privacy policy?
Really, what I want to sharewith you is view this as an
(06:28):
employee, as a very valuableemployee, because I'm going to
show you what this employee isreally really bringing to your
business and what it in a lot ofways, when you shift your
thinking, when you look at legalfrom a fresh perspective, from
a new perspective, from aslightly different angle.
(06:52):
Suddenly they're like oh,that's that's not dull and
boring and drab.
That actually is making memoney, that is making decisions
more easy and that's what legalshould do.
I want you to have unbelievablebusiness success.
In the way that you definesuccess on your terms, that is
(07:15):
different for all of us.
But getting to your privacypolicy, if you don't know what
this is, it is a legal document.
It basically is telling peoplehow you handle data.
It typically lives in footersof websites.
It may show up in contracts.
So for any of you didn't knowwhat that was, that should give
(07:38):
you enough of a foundation toeasily, easily, follow along.
So when we're meeting this newemployee, we'll call her Ms, ms
or Mr or it doesn't matter youremployee, which is privacy
policy.
They are there to really help.
(08:00):
You know your business and weknow.
Clear businesses typically sellmore goods and services because
they're not muddled, they knowexactly where they're going, all
of their efforts align and theystay focused.
Your employee privacy policy isasking you to know what is the
(08:26):
specific data that you'recollecting.
So we're going to kind of gothrough this in sections of what
the privacy policy employeedoes.
One section is they tell peoplethis is the data that I'm
collecting.
Now that's not dull, drab orboring.
That is your opportunity toreally know what am I collecting
(08:48):
on my lead magnets?
Am I collecting name and emailand a phone number?
Am I collecting questions aboutsomeone's business anniversary
or what kind of food they prefer?
Or, if it happens to be, let'ssay, what type of climate they
live in if you are doinggardening type content, what
(09:14):
stage of a pregnancy that theywere in, what ages of their
children?
All of those seem like veryinnocuous pieces of data, but
when personal data is concerned,that's what your employee
privacy policy really wants tomake sure that you know how to
(09:37):
best serve your business byanswering privacy policies
questions to you.
And when we are collecting thatdata, we have to know what is it
we're collecting and we want itto be safe.
This is where I always like totell people put yourself in the
(09:59):
shoes of the person signing upor the person purchasing from
somebody else's business.
We definitely want to get thething that we want.
They have to have a location tosend that.
So in the case of a lead magnet, if someone has the top 10 tips
in an area that you want, youhave to give them a location to
(10:24):
send it to.
But on the one hand, you wantto get what you want and, on the
other hand, you want to knowthat that data, that location,
piece of data, is safe, thatthey're treating it in a
responsible, ethical way.
That is incredibly important tous.
(10:45):
I don't want people misusing mydata.
I also want to get what theyhave.
So there's this internaltension and that's why your
employee privacy policy isideally situated to help with
those pieces of tension.
So, in your realm, knowing yep,I am collecting name and email
(11:09):
and phone number this is whatI'm collecting.
Well, that means I have to knowmy lead magnets and my offers.
So it gives you again anopportunity to be crystal clear.
Do you need to collect addressinformation?
Well, if you need that addressinformation on your offer, you
want to make sure that yourprivacy policy employee knows
(11:33):
what your offer.
I also consider those employeesof my business that your offer
is doing.
So it's making sure that themetaphorical right hand knows
what the left hand is doing.
Once we have that data.
Another question that youremployee privacy policy is going
to help you focus in on iswhere is the specific location
(11:57):
of that data going?
This is a great time to makesure that one you have the tech
in place to not only collect thedata but to send it to a
location where you can store itand use it.
If you are running a businessonline, you know there are lots
(12:23):
of different tools and there'snothing worse than when you
think something's hooked up andit's not hooked up.
So when you are answering youremployee privacy policies
questions and it you have to say, yep, here is the location.
I have this tech, the tech ishooked up.
(12:43):
I know that the tech is goingto get the data from where I've
asked for it into a place that Ican store it and use it.
That's a to me, this reallyvaluable.
I need to know that, whenpeople are taking, for instance,
the Bizzlebox quiz, that youcan answer the questions, and
(13:04):
when you're prompted for yourname and your email address so
that I can give you moreinformation that you want, that
I know in my case, it's goinginto the tools that I have hired
for my tech team.
So very, very important pieceof information there.
You also, if I've sent theinformation.
(13:26):
Thank you, employee privacypolicy for making me be specific
about where it is going and youdon't need to name the tool.
I should throw that in rightnow.
I, at the moment, I use almostall of the tools that are
offered by Kajabi.
That's where I've had myplatform for very long time, but
(13:46):
I do hire and fire tech whenthe tech employees are not
behaving the way that I needthem to or performing the way
that I need them to.
So you can have general whilestill being specific and, more
importantly, it's for you toknow yes, it's going here, I'm
storing it here so that ifsomeone asked you, you could
(14:07):
easily tell them when you arestoring this and you're using it
and you get to the point whereyou are bringing other people
into your business.
This becomes really important,because now employee privacy
policy is like okay, I'll usemyself as an example.
(14:29):
Tamsen, you need to be reallyclear who has access to this
data and who gets to use thisdata.
Now, data also comes in manyshapes, sizes and forms and in
this instance, I think it'sreally helpful.
I always picture a bookshelf,so if you want to picture a
(14:50):
bookshelf in your brain at themoment, on the far left-hand
side.
Let's make that the low end ofdata.
Something that, to me, I willdefine as low is an email
address.
The reason I'm putting in aslow is someone can give me a
junk email address.
(15:10):
They won't get what they wanted, you know, in that instance,
because they can't deliver it.
But you might have two or threedifferent emails.
But when you're first gettingto know someone, or when you're
signing up for a challenge oryou're entering a giveaway, you
might give them what is adeliverable email, but it's
(15:31):
basically a junk email.
It's not your real emailaddress.
We all know that.
You got the yep, you can havethis one because I don't really
care.
And then there's the oh, Ifinally trust you, I'll give you
that email address.
I know this.
I have run an online businessfor over a decade and by the
time someone comes in as acustomer, they're like hmm, yeah
(15:52):
, can we actually get rid ofthose other one, two, three or
ten junk email addresses and youcan actually now have the real
one?
So low end is an email addressthat you're not highly attached
to, versus the higher end I amgoing to put health information,
so your personal medical record.
(16:14):
So that, to me, is thecontinuum when we're working
with this, when privacy policyemployee is helping you keep
your business on solidfoundation so that you can
experience business success,it's really saying where on that
continuum is my information?
(16:34):
Because different levels havedifferent laws at play and the
entire reason law has to getinvolved is because people are
not playing nicely, people arenot doing what they're supposed
to do with it, a loophole hasbeen created, abuse has happened
and that whole idea of I wantmy data to be safe, at some
(17:00):
point in time it wasn't beinghandled in a safe way and so
that's where the law steps in.
And it's a lot of times wherethe disconnect happens between
oh, this is just some dull likesilly.
You know policy that I need tohave on my website because
somebody said I had to have one.
So I bought a template, Ifilled it out and we're done.
(17:22):
Missed opportunity.
Booja Day perspective.
Look at it from the freshperspective of really thinking
through where, how am Ioperating my business?
Where are these pieces going?
Because this is where employeeprivacy policy is designed to
help you, quite honestly.
It's there to help you and itis minimizing your exposure in
(17:50):
terms of you don't want to beresponsible for people who abuse
, who misappropriate, who takeadvantage.
You really want to put and Ilove using metaphors because
they make it easy to rememberthings I really want my big
(18:13):
business in that is beautifuland successful in all the ways
that I have designed it anddefined it.
I want to put a nice fencearound that business.
I don't want stuff from theneighbors creeping in to my nice
, designed, decorated setupbusiness, and that's really
(18:36):
another function of youremployee privacy policy is to
say, yes, here is this business,here is this thing that you're
creating and designing anddelivering and running and
enjoying all of those aspects ofit, and put a nice fence around
(18:57):
it.
That's really what.
And we'll talk about otheremployees that I think are very,
very exciting.
I will introduce them to you inupcoming episodes, like terms
and disclaimers and disclosures.
I also think those are veryexciting and dependable
employees.
They're putting the perimeteraround and saying, nope, this is
(19:21):
what's happening in thisbusiness and if you venture out
because you like I, you'relinking to other great resources
.
I also know there's a wholerealm of the internet that I
couldn't even access that wholedark web and people that are, do
you know, nasty, awful things.
I don't want to everinadvertently get pulled into a
(19:49):
legal argument because I didn'thave a fence up, like I could
say, well, no, that wasn't in myyard, but if I haven't, didn't
have the fence, it gives thelegal people, the judges, the
attorneys those are typicallywho's going to be involved.
It just gives them anopportunity to say, well, was it
(20:10):
really your yard?
Like I'm going to argue thatthat that was.
You know, that was in your yard, and I'm like, no, it wasn't in
my yard.
I'm like, well, where's thefence?
Oh well, I was meaning to putthat fence up.
It really was.
I was meaning to hire thatemployee privacy policy and it
just didn't get around to it.
So, or I put up a fence and Ilate night copy and pasted
(20:35):
someone else's employee privacypolicy because I was pretty sure
their business knew what theywere doing and they had their
act together Also, not a reallygood thing to do, but that is
where, to me, the law comesalive.
The law is so incredibly cool.
(20:55):
And if you don't know thisabout myself, I didn't set out
to be a lawyer.
I became a lawyer because I wasworking in the corporate
business realm and I didn'tunderstand why the law just
seemed like this mean ogre, likeevery good idea.
It seemed like it just keptslamming it down and I didn't
(21:19):
like that.
I was like no, there's allthese cool things we can do.
So having a Luja day perspective, seeing something that I think
is often positioned as doled,drab, boring and like this is
like.
This is so stupid, like why doI need this stuff in my website
(21:39):
footer?
Does it really matter?
I'm arguing and, I hope,introducing you to the idea that
it does matter.
It is a employee of yourcompany.
It gives you the opportunity tobe very clear on your lead
bagnets, crystal clear on youroffers, very clear in job
(22:00):
descriptions in terms of who hasaccess to what and how can they
use it.
Now, does that information livein the privacy policy?
Because it does, but sometimesit lives in other areas of your
business and for most businesses, the way that you include in in
terms of oh, that needs to showup somewhere else in the
(22:23):
business is because it'sanchored in this privacy policy.
So that is what I wanted tointroduce you to.
Is that your privacy policy?
Yes, what data are youcollecting?
Where is it stored?
How is it used?
What are you doing with cookies?
How do you distribute it?
How do you remove it?
(22:45):
How do you disable access to it?
All of those things, yes, arecovered in privacy policies,
absolutely.
But, more importantly, it is areally, really valuable employee
of your business in that itputs a perimeter around what
(23:05):
you're designing, and it puts itaround in such a way that
you're also designing theperimeter.
You're saying intentionally,yep, I'm putting this and this
and this inside of my perimeter,and if it's outside of my
perimeter, I'm not going to be,let's say, irresponsible.
(23:26):
I'm not going to knowingly beirresponsible, but if something
inadvertently happens, I'm alsonot going to be held responsible
for things that are happeningoutside of the perimeter that my
employee privacy policy hashelped me create.
Kip Horton (23:49):
Thanks for tuning in .
If you enjoyed this episode,please leave a review and share
it with a friend.
At Bizzlebox, we love helpingentrepreneurs succeed.
We offer a variety of reliable,easy to use tools.
At Bizzleboxcom, our goal is tohelp you have a profitable and
legally secure business so youcan make your impact while
(24:12):
living fully on your terms.
Until next time, take whatyou've learned and put it to
work for you.
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