September 6, 2024 • 18 mins
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What if you could serve more clients, increase your revenue, and reclaim your time while delivering the same high-quality consulting services?
In this Black Girls Consulting Podcast episode, we are unlocking the secrets to productizing your consulting expertise into scalable, effective products. We're diving into the nuts and bolts of transforming your one-on-one services into repeatable frameworks that work even when you’re not actively involved. By focusing on proven outcomes from past clients, you’ll learn how to standardize your offerings, ensuring consistent success without the need to start from scratch each time. So grab a cozy drink and get ready to revolutionize your consulting business and your life.
**************
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Imagine turning your consulting expertise into a
product, into something thatworks even when you're not.
I mean no more trading hoursfor dollars, no more being tied
to every client meeting just sothat you can make ends meet.
Instead, you're going to createa solution that scales
effortlessly, that deliversconsistent value and that frees
(00:23):
you to focus on what trulymatters, which is what I know
you really want.
So today we're diving into thestep-by-step process of how you
can productize your consultingservices and transform your
knowledge into a tangibleproduct that can revolutionize
your business and revolutionizeyour life.
All right, if you're interested, let's get started, they say.
(00:52):
The odds are stacked against usas women, especially women of
color, trying to thrive in theconsulting world.
But rather than wait for a seatat the table that may never
come, what if we build our owntables?
What if we channeled ourtalents into guiding each other
towards the success we deserve?
Welcome to the Black GirlsConsulting Podcast.
I'm your host, dr AngelinaDavis, and I've walked the path
(01:15):
from healthcare consultant to amentor for women like you,
ambitious, unstoppable and readyto make waves in the consulting
world.
This podcast is your go-to spotfor all things entrepreneurial
consulting.
For us as women, especiallywomen of color.
Think of it as your weeklycoffee date with a friend who's
here to dish out real talk onbuilding a solid business,
(01:37):
elevating your thoughtleadership and mastering that
all important mindset.
And let's not forget, we'redoing all of this while
balancing day jobs, family lifeand running teams.
Yes, we can do it all.
So if you're ready to dive intohow you can grow a thriving
consultancy or get strategiesand insights that actually fit
your busy lifestyle, then you'rein the right place.
(02:00):
Grab your coffee, tea or, hey,even a glass of wine, I won't
judge and let's get started.
Today I want to talk to youabout how to productize your
service, and one of the reasonswhy I wanted to have this
conversation is becauseproductizing your services can
(02:21):
offer a lot of opportunity foryou to increase the number of
clients that you're able toserve, to increase the revenue
you're able to generate, andthen also to just give you more
freedom and flexibility when itcomes to serving clients and
running your business.
So in order for us to do this,we need a game plan.
We need to know exactly how weare able to put our services
(02:45):
together in a way that it soundslike a product, where we don't
have to create one-off offersfor every client that we want to
serve, which more than likelyhas been what you have been
doing thus far.
So, as you know, productizingyour services is something that
sounds really, really appealing,but you're probably wondering
(03:05):
if it will work for you Now,when we're thinking about how to
create this product, thisservice that you can sell to a
number of clients without havingto start from scratch, how you
don't have to recreate the wheel, as they would say.
You're able to utilizesomething that you are going to
(03:28):
package together that can bedelivered to a client and serve
them just as if you were doingthis on a one-by-one or
case-by-case basis.
So that is our goal when itcomes to productizing your
services, and it's what we wantto achieve by piecing together
the essentials of what allowsyour client to really generate
(03:52):
the best outcomes.
Now we want to start by firsttaking a look at the services
that you currently offer.
What we're looking for aresimilarities, so I want you to
sit down and think about thelast three clients that you have
served, and I want you to pickthe clients that had the desired
(04:14):
outcome or your promised result, because we only want to look
at the outcomes that turned outthe way that we intended them to
.
We want the clients that didthe work, that were able to show
progress and that made a lot ofmovement toward their goals.
Now, once you're identifiedthese clients, then I want you
to dig a little bit deeper intothe overall experience and the
(04:38):
process that you carried themthrough and then what they also
did in order to generate theresults.
This is gonna give you a betterunderstanding as to what worked
.
What have you done repeatedlythat generated a common result?
It may not look exactly thesame from client to client,
which is why we want to look ata number of clients and then
(04:59):
pull out those commonalities,those common threads that led to
the outcome that you want themto have.
When you're able to pull outthose things that are common
between each of the clients,that allow them to achieve a
common result, you're able tocreate a standardized process,
and what this means is that theprocess that you're creating is
(05:22):
not one that's going to achieveevery goal that one may have.
It's going to target specificgoals, specific outcomes that
you can guarantee from client toclient if they follow the
step-by-step process that you'reputting together.
What you are pulling out arethose essential elements that
were needed to carry them frompoint A to point B Nothing more,
(05:46):
nothing less.
And by doing this, you'recreating a way for clients to
recreate this result forthemselves.
They're going to follow asimilar path.
That's going to simplify theprocess for you, because now you
don't have to create this overand over again for different
clients.
You can direct them to thisproduct that you're going to
(06:08):
create.
That will help them to achievethis core goal, and then
everything beyond that you'reable to add on as additional
service offerings or to modifymore simply than you have been
doing in the past.
Now, when we think aboutcreating a product, no two
products look the same.
Your offer, your productizedoffer, can take a number of
(06:32):
different formats.
So, whether that's a course orebook, or a toolkit, or
templates or software, those areall ways that you can begin to
package your services intosomething that your clients can
use as a productized service oroffer and allow them to get this
coming result.
We want to make sure that,whichever format that we choose,
(06:55):
that it meets the needs notonly of our clients, but also
allows us to walk them throughthe step-by-step process
effectively.
So if that needs to be done ina course format, then that is an
option.
If it needs to be carried outusing some aspect of software
development, then that is anoption.
If it needs to be carried outusing some aspect of software
development, then that is alsoan option.
I don't want you to lockyourself into a particular
(07:18):
format and think that, oh, Ijust need to offer a course
Everyone doesn't need to offer acourse.
Or I need to go and invest inbuilding out a particular
software Everyone doesn't needto build out a software.
The key is understanding exactlywhat is going to be most
beneficial for your clients tohelp them get that result, and
then choosing that as a formatthat you want to use.
(07:41):
So think about what is going tobe most effective Number one
for them to implement the stepsand to carry out the process
successfully.
But then two, think about thefeasibility of what you're able
to offer.
If you are not someone who hasthe money to invest in building
out software or the ITexperience and expertise in
(08:02):
order to do so, then that maynot be the best format.
Focus on what you can do easilyand more feasibly, and that's
going to be a winning result.
The key is that we're going tostructure your offer to fit into
whichever format you can easilydeliver.
So I want you to think nowabout how you can create the
(08:24):
perfect format for your clients.
What type of format will theyresonate with?
What are they gonna want to use?
What's gonna help them movethrough the steps smoothly so
that you get the best resultspossible?
Because if they get greatresults, you're going to get
great results and your businessis going to grow.
A thriving consulting businessis built on a solid business
(08:45):
foundation and a consulting codethat leads you toward your
ideal business and your ideallifestyle.
And the great thing about thiscode is that it works for any
type of consulting practice,whether you help clients with
professional development,business management, grant
writing, it or somethingentirely different.
This consulting code is notrocket science and is not beyond
(09:08):
your reach, and when you crackthe code, it can jumpstart the
growth of your solo consultingpractice and is what you need to
know to get started and landyour first clients, and nothing
more.
This is a step-by-step processI wish I had so many years ago,
and that's why I wanted to sharethis with you and how you can
(09:28):
do this too.
So if you're interested instarting your consulting
business and creating adesirable offer to generate
leads for your offer and to makesales, then the consulting code
is your solution.
Visit wwwexcelatconsultingcomfor more information.
(09:49):
In order to build out your offerand create this standardized
format, you're going to need aframework.
Your framework is your way ofcarrying your client from point
A to point B.
It's a specific step-by-stepprocess that they're going to
take, and you want thisframework to be designed because
you want the outcomes and theresults that you generate to be
(10:10):
repeatable, meaning that nomatter who the client is, where
they're starting from, as longas they meet the set criteria
that you have in place, they'regoing to get the outcome.
That is the goal when you'reusing and establishing a
framework.
So we want this framework to besomething that is clear, that
is repeatable, that is easy toimplement and that is going to
(10:34):
be the center and the core ofyour product that you're
creating.
And when you create thisframework, you also have the
benefit of becoming known forthis framework.
It becomes your intellectualproperty that you are able to
sell and to market and to createan expert brand for yourself,
(10:55):
so that you become known forgenerating a specific result.
I like to encourage clients tokeep a framework within three to
maybe five steps.
It could be longer oftentimes,maybe not shorter, but it can
definitely vary.
The key is that you want theframework to be crystal clear
and to compartmentalizeeverything as succinctly as
(11:18):
possible, meaning that they aregoing to know that it is going
to take three or five steps toget to the results.
When you're in the process ofselling this offer, looking at a
simple and streamlinedframework is going to make your
potential client feel moreconfident that they can generate
the results, in that they canimplement this effectively.
(11:39):
That's going to help you sellyour productized offer, as well
as for you to gain the buy-infrom the client to actually do
the work the hard work ofgetting the result.
So, when you're creating thisframework, remember to keep it
as short and concise as three tofive steps.
(11:59):
Focus on the key elements andthe clear steps that you need in
order to go from point A topoint B and simplify it as much
as possible.
This is going to make yourframework very actionable and
allow clients to achieve thegreatest results.
Now, just because you havecreated a framework and you've
outlined the steps that haveworked for clients in the past.
(12:21):
You need to make sure that thisis going to work for clients in
the future.
So this is where testing anditeration comes into play, when
you first create your frameworkor when you first create your
product as offer.
It's not going to be perfectfrom the very beginning.
You're going to have to work onit a bit, and this is the
importance of taking your timeto test and evaluate each step
(12:46):
of the process.
I like to do this by starting apilot or having a beta test
group.
These are ways for you to workwith a small number of
individuals and walk themthrough your framework, walk
them through the step-by-stepprocess and roadmaps for
achieving the result and thendetermining what adjustments you
need to make for the problemsthat they face.
(13:08):
How can you simplify and maketheir journey easier?
How can you ensure that more ofthe clients that you work with
in this pilot environment orthis test environment achieve
the desired results or theoutcome?
When you're able to strengthenyour framework and strengthen
your approach, it's only goingto make your productized service
better and stronger and it'sgoing to help clients move from
(13:30):
make your productized servicebetter and stronger and is going
to help clients move from thiscore productized offer into more
advanced offerings and servicesthat you have, where they are
going to increase their lifetimevalue and be with you for an
extended period of time, whichalso, for you, allows you to
generate greater revenue andgrow your business more swiftly.
(13:51):
So, before you decide tofinalize the productized service
that you're going to offer, youwant to ensure that you're
testing and that you'reiterating on what you have
created.
And then the beauty of this isthat once you have created this
productized service and youpackage it up nicely for your
ideal audience the people thatyou believe are going to benefit
(14:14):
the most for the service thatyou created then you're able to
market and sell this offer to agreater number of people.
And the beauty of this is that,as you market and sell this
offer that's built on this coreframework, you're no longer
limited by your time or capacityto deliver at least this core
(14:35):
result.
And then, if you want to expandupon that, it's very easy to do
, because every client will needexpanded offerings.
But for those that do want toexpand their work and they want
to move in a different direction, they want to grow further and
they want to expand and workwith you, you have more time and
freedom and flexibility to doso.
(14:55):
So, then, the beauty of this isthat you build upon that core
offer that you've created.
The core product offer thatyou've created serves as the
foundation.
It serves as the baseline ofwhat people need to know in
order to work with you, and thenwhat you design from there
continues to elevate and growthem further and allow them to
(15:19):
move throughout the journey andto advance with you to a higher
level.
This is going to make your workmore exciting, more fulfilling
and allow you to move beyondjust doing that repetitive work
from client to client, becauseyou're placing this repetitive
work into the product and thenyou're focusing on those things
(15:41):
that really light you up, thosethings that you truly want to
focus on, that challenge you,that keep you going as
consultants.
I know that this is a lot ofwhat we desire and why we wanted
to go into this industry forthe critical thinking, for the
problem solving, for theexciting cases that we're able
to work through.
So this allows you to do moreof that.
(16:02):
And, just to recap, when you'rethinking about prioritizing your
offer, you first want to selectthose clients who have achieved
great outcomes from your workthus far.
When you select out thoseclients, you want to identify
the common traits that they have, to generate a list of
qualifications that clients needin order to achieve the desired
(16:24):
outcome, and then you also wantto outline the common tasks
that they have walked through sothat you know the steps that
they took to get to that result.
Once you have thosecommonalities in place, you can
then create and establish aframework from this, and this
framework is going to be yourstep-by-step process or
intellectual property thatallows you to help clients
(16:46):
generate this desired outcomeand result.
Then you're going to test thatout using a small test group,
pilot group or beta case groupor study.
You're testing your ideas witha small group to ensure that the
things that worked in the pastwill also work in the future.
And once this is established,then you can grow and you can
(17:08):
sell this productized offer asthe foundation of your business
and then offer elevated servicesthat move beyond that at your
discretion.
The bottom line is that themore you can create as a product
and something that you caneventually automate and sell
through funnels or other typesof evergreen services, then that
(17:33):
is going to allow you togenerate more consistent revenue
and then free up your time andcapacity to do the things that
truly light you up and bring youjoy.
Now, I hope you enjoyed thisepisode.
Make sure you subscribe to thischannel, as we're going to
continue to share more ways thatyou can build and grow your
consulting practice and take itto the next level.
But until then, take care.
(17:54):
Thank you for tuning in to theBlack Girls Console 2 podcast.
If you enjoyed today's episode,be sure to leave your review on
Apple Podcasts, subscribe andshare it with a friend.
We're on a mission to increasethe success and longevity of
women in consulting, and you canhelp us do just that.
Also, I'd love to hear from you, so let's connect at Dr
(18:16):
Angelina Davis on Instagram orLinkedIn, and don't forget to
visit excel at consultingcom formore information to support
your consulting journey.
Until next time, keep breakingglass ceiling, all right, take
care.
Imagine turning your consulting expertise into a
product, into something thatworks even when you're not.
I mean no more trading hoursfor dollars, no more being tied
to every client meeting just sothat you can make ends meet.
Instead, you're going to createa solution that scales
effortlessly, that deliversconsistent value and that frees
(00:23):
you to focus on what trulymatters, which is what I know
you really want.
So today we're diving into thestep-by-step process of how you
can productize your consultingservices and transform your
knowledge into a tangibleproduct that can revolutionize
your business and revolutionizeyour life.
All right, if you're interested, let's get started, they say.
(00:52):
The odds are stacked against usas women, especially women of
color, trying to thrive in theconsulting world.
But rather than wait for a seatat the table that may never
come, what if we build our owntables?
What if we channeled ourtalents into guiding each other
towards the success we deserve?
Welcome to the Black GirlsConsulting Podcast.
I'm your host, dr AngelinaDavis, and I've walked the path
(01:15):
from healthcare consultant to amentor for women like you,
ambitious, unstoppable and readyto make waves in the consulting
world.
This podcast is your go-to spotfor all things entrepreneurial
consulting.
For us as women, especiallywomen of color.
Think of it as your weeklycoffee date with a friend who's
here to dish out real talk onbuilding a solid business,
(01:37):
elevating your thoughtleadership and mastering that
all important mindset.
And let's not forget, we'redoing all of this while
balancing day jobs, family lifeand running teams.
Yes, we can do it all.
So if you're ready to dive intohow you can grow a thriving
consultancy or get strategiesand insights that actually fit
your busy lifestyle, then you'rein the right place.
(02:00):
Grab your coffee, tea or, hey,even a glass of wine, I won't
judge and let's get started.
Today I want to talk to youabout how to productize your
service, and one of the reasonswhy I wanted to have this
conversation is becauseproductizing your services can
(02:21):
offer a lot of opportunity foryou to increase the number of
clients that you're able toserve, to increase the revenue
you're able to generate, andthen also to just give you more
freedom and flexibility when itcomes to serving clients and
running your business.
So in order for us to do this,we need a game plan.
We need to know exactly how weare able to put our services
(02:45):
together in a way that it soundslike a product, where we don't
have to create one-off offersfor every client that we want to
serve, which more than likelyhas been what you have been
doing thus far.
So, as you know, productizingyour services is something that
sounds really, really appealing,but you're probably wondering
(03:05):
if it will work for you Now,when we're thinking about how to
create this product, thisservice that you can sell to a
number of clients without havingto start from scratch, how you
don't have to recreate the wheel, as they would say.
You're able to utilizesomething that you are going to
(03:28):
package together that can bedelivered to a client and serve
them just as if you were doingthis on a one-by-one or
case-by-case basis.
So that is our goal when itcomes to productizing your
services, and it's what we wantto achieve by piecing together
the essentials of what allowsyour client to really generate
(03:52):
the best outcomes.
Now we want to start by firsttaking a look at the services
that you currently offer.
What we're looking for aresimilarities, so I want you to
sit down and think about thelast three clients that you have
served, and I want you to pickthe clients that had the desired
(04:14):
outcome or your promised result, because we only want to look
at the outcomes that turned outthe way that we intended them to
.
We want the clients that didthe work, that were able to show
progress and that made a lot ofmovement toward their goals.
Now, once you're identifiedthese clients, then I want you
to dig a little bit deeper intothe overall experience and the
(04:38):
process that you carried themthrough and then what they also
did in order to generate theresults.
This is gonna give you a betterunderstanding as to what worked
.
What have you done repeatedlythat generated a common result?
It may not look exactly thesame from client to client,
which is why we want to look ata number of clients and then
(04:59):
pull out those commonalities,those common threads that led to
the outcome that you want themto have.
When you're able to pull outthose things that are common
between each of the clients,that allow them to achieve a
common result, you're able tocreate a standardized process,
and what this means is that theprocess that you're creating is
(05:22):
not one that's going to achieveevery goal that one may have.
It's going to target specificgoals, specific outcomes that
you can guarantee from client toclient if they follow the
step-by-step process that you'reputting together.
What you are pulling out arethose essential elements that
were needed to carry them frompoint A to point B Nothing more,
(05:46):
nothing less.
And by doing this, you'recreating a way for clients to
recreate this result forthemselves.
They're going to follow asimilar path.
That's going to simplify theprocess for you, because now you
don't have to create this overand over again for different
clients.
You can direct them to thisproduct that you're going to
(06:08):
create.
That will help them to achievethis core goal, and then
everything beyond that you'reable to add on as additional
service offerings or to modifymore simply than you have been
doing in the past.
Now, when we think aboutcreating a product, no two
products look the same.
Your offer, your productizedoffer, can take a number of
(06:32):
different formats.
So, whether that's a course orebook, or a toolkit, or
templates or software, those areall ways that you can begin to
package your services intosomething that your clients can
use as a productized service oroffer and allow them to get this
coming result.
We want to make sure that,whichever format that we choose,
(06:55):
that it meets the needs notonly of our clients, but also
allows us to walk them throughthe step-by-step process
effectively.
So if that needs to be done ina course format, then that is an
option.
If it needs to be carried outusing some aspect of software
development, then that is anoption.
If it needs to be carried outusing some aspect of software
development, then that is alsoan option.
I don't want you to lockyourself into a particular
(07:18):
format and think that, oh, Ijust need to offer a course
Everyone doesn't need to offer acourse.
Or I need to go and invest inbuilding out a particular
software Everyone doesn't needto build out a software.
The key is understanding exactlywhat is going to be most
beneficial for your clients tohelp them get that result, and
then choosing that as a formatthat you want to use.
(07:41):
So think about what is going tobe most effective Number one
for them to implement the stepsand to carry out the process
successfully.
But then two, think about thefeasibility of what you're able
to offer.
If you are not someone who hasthe money to invest in building
out software or the ITexperience and expertise in
(08:02):
order to do so, then that maynot be the best format.
Focus on what you can do easilyand more feasibly, and that's
going to be a winning result.
The key is that we're going tostructure your offer to fit into
whichever format you can easilydeliver.
So I want you to think nowabout how you can create the
(08:24):
perfect format for your clients.
What type of format will theyresonate with?
What are they gonna want to use?
What's gonna help them movethrough the steps smoothly so
that you get the best resultspossible?
Because if they get greatresults, you're going to get
great results and your businessis going to grow.
A thriving consulting businessis built on a solid business
(08:45):
foundation and a consulting codethat leads you toward your
ideal business and your ideallifestyle.
And the great thing about thiscode is that it works for any
type of consulting practice,whether you help clients with
professional development,business management, grant
writing, it or somethingentirely different.
This consulting code is notrocket science and is not beyond
(09:08):
your reach, and when you crackthe code, it can jumpstart the
growth of your solo consultingpractice and is what you need to
know to get started and landyour first clients, and nothing
more.
This is a step-by-step processI wish I had so many years ago,
and that's why I wanted to sharethis with you and how you can
(09:28):
do this too.
So if you're interested instarting your consulting
business and creating adesirable offer to generate
leads for your offer and to makesales, then the consulting code
is your solution.
Visit wwwexcelatconsultingcomfor more information.
(09:49):
In order to build out your offerand create this standardized
format, you're going to need aframework.
Your framework is your way ofcarrying your client from point
A to point B.
It's a specific step-by-stepprocess that they're going to
take, and you want thisframework to be designed because
you want the outcomes and theresults that you generate to be
(10:10):
repeatable, meaning that nomatter who the client is, where
they're starting from, as longas they meet the set criteria
that you have in place, they'regoing to get the outcome.
That is the goal when you'reusing and establishing a
framework.
So we want this framework to besomething that is clear, that
is repeatable, that is easy toimplement and that is going to
(10:34):
be the center and the core ofyour product that you're
creating.
And when you create thisframework, you also have the
benefit of becoming known forthis framework.
It becomes your intellectualproperty that you are able to
sell and to market and to createan expert brand for yourself,
(10:55):
so that you become known forgenerating a specific result.
I like to encourage clients tokeep a framework within three to
maybe five steps.
It could be longer oftentimes,maybe not shorter, but it can
definitely vary.
The key is that you want theframework to be crystal clear
and to compartmentalizeeverything as succinctly as
(11:18):
possible, meaning that they aregoing to know that it is going
to take three or five steps toget to the results.
When you're in the process ofselling this offer, looking at a
simple and streamlinedframework is going to make your
potential client feel moreconfident that they can generate
the results, in that they canimplement this effectively.
(11:39):
That's going to help you sellyour productized offer, as well
as for you to gain the buy-infrom the client to actually do
the work the hard work ofgetting the result.
So, when you're creating thisframework, remember to keep it
as short and concise as three tofive steps.
(11:59):
Focus on the key elements andthe clear steps that you need in
order to go from point A topoint B and simplify it as much
as possible.
This is going to make yourframework very actionable and
allow clients to achieve thegreatest results.
Now, just because you havecreated a framework and you've
outlined the steps that haveworked for clients in the past.
(12:21):
You need to make sure that thisis going to work for clients in
the future.
So this is where testing anditeration comes into play, when
you first create your frameworkor when you first create your
product as offer.
It's not going to be perfectfrom the very beginning.
You're going to have to work onit a bit, and this is the
importance of taking your timeto test and evaluate each step
(12:46):
of the process.
I like to do this by starting apilot or having a beta test
group.
These are ways for you to workwith a small number of
individuals and walk themthrough your framework, walk
them through the step-by-stepprocess and roadmaps for
achieving the result and thendetermining what adjustments you
need to make for the problemsthat they face.
(13:08):
How can you simplify and maketheir journey easier?
How can you ensure that more ofthe clients that you work with
in this pilot environment orthis test environment achieve
the desired results or theoutcome?
When you're able to strengthenyour framework and strengthen
your approach, it's only goingto make your productized service
better and stronger and it'sgoing to help clients move from
(13:30):
make your productized servicebetter and stronger and is going
to help clients move from thiscore productized offer into more
advanced offerings and servicesthat you have, where they are
going to increase their lifetimevalue and be with you for an
extended period of time, whichalso, for you, allows you to
generate greater revenue andgrow your business more swiftly.
(13:51):
So, before you decide tofinalize the productized service
that you're going to offer, youwant to ensure that you're
testing and that you'reiterating on what you have
created.
And then the beauty of this isthat once you have created this
productized service and youpackage it up nicely for your
ideal audience the people thatyou believe are going to benefit
(14:14):
the most for the service thatyou created then you're able to
market and sell this offer to agreater number of people.
And the beauty of this is that,as you market and sell this
offer that's built on this coreframework, you're no longer
limited by your time or capacityto deliver at least this core
(14:35):
result.
And then, if you want to expandupon that, it's very easy to do
, because every client will needexpanded offerings.
But for those that do want toexpand their work and they want
to move in a different direction, they want to grow further and
they want to expand and workwith you, you have more time and
freedom and flexibility to doso.
(14:55):
So, then, the beauty of this isthat you build upon that core
offer that you've created.
The core product offer thatyou've created serves as the
foundation.
It serves as the baseline ofwhat people need to know in
order to work with you, and thenwhat you design from there
continues to elevate and growthem further and allow them to
(15:19):
move throughout the journey andto advance with you to a higher
level.
This is going to make your workmore exciting, more fulfilling
and allow you to move beyondjust doing that repetitive work
from client to client, becauseyou're placing this repetitive
work into the product and thenyou're focusing on those things
(15:41):
that really light you up, thosethings that you truly want to
focus on, that challenge you,that keep you going as
consultants.
I know that this is a lot ofwhat we desire and why we wanted
to go into this industry forthe critical thinking, for the
problem solving, for theexciting cases that we're able
to work through.
So this allows you to do moreof that.
(16:02):
And, just to recap, when you'rethinking about prioritizing your
offer, you first want to selectthose clients who have achieved
great outcomes from your workthus far.
When you select out thoseclients, you want to identify
the common traits that they have, to generate a list of
qualifications that clients needin order to achieve the desired
(16:24):
outcome, and then you also wantto outline the common tasks
that they have walked through sothat you know the steps that
they took to get to that result.
Once you have thosecommonalities in place, you can
then create and establish aframework from this, and this
framework is going to be yourstep-by-step process or
intellectual property thatallows you to help clients
(16:46):
generate this desired outcomeand result.
Then you're going to test thatout using a small test group,
pilot group or beta case groupor study.
You're testing your ideas witha small group to ensure that the
things that worked in the pastwill also work in the future.
And once this is established,then you can grow and you can
(17:08):
sell this productized offer asthe foundation of your business
and then offer elevated servicesthat move beyond that at your
discretion.
The bottom line is that themore you can create as a product
and something that you caneventually automate and sell
through funnels or other typesof evergreen services, then that
(17:33):
is going to allow you togenerate more consistent revenue
and then free up your time andcapacity to do the things that
truly light you up and bring youjoy.
Now, I hope you enjoyed thisepisode.
Make sure you subscribe to thischannel, as we're going to
continue to share more ways thatyou can build and grow your
consulting practice and take itto the next level.
But until then, take care.
(17:54):
Thank you for tuning in to theBlack Girls Console 2 podcast.
If you enjoyed today's episode,be sure to leave your review on
Apple Podcasts, subscribe andshare it with a friend.
We're on a mission to increasethe success and longevity of
women in consulting, and you canhelp us do just that.
Also, I'd love to hear from you, so let's connect at Dr
(18:16):
Angelina Davis on Instagram orLinkedIn, and don't forget to
visit excel at consultingcom formore information to support
your consulting journey.
Until next time, keep breakingglass ceiling, all right, take
care.
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